What is Anchor Text?
When you dig into the world of writing for the web, you’ll likely come across the term “anchor text”. What does it mean? In short,…
The Brilliance Blog
Explore our Latest Bright Ideas
SEO
Make sure your content is in your control
We’re big believers in social media. We use Facebook, Twitter, LinkedIn, Google+, Pinterest and others on a daily basis. However, we also believe that it’s…
Four basics to understand about SEO
We all want our sites to rank better in Google. No matter how we’ll you’re ranking now, a little bit more would be a good…
GreenMellen’s 8 Favorite WordPress Plugins
At GreenMellen, we love WordPress. It makes website development much easier and allows us to build awesome (mobile responsive!) sites for our clients. One of the…
Are you handling the Zero Moment of Truth?
Back in 2005, The Wall Street Journal published an article that discussed the “First Moment of Truth” — standing in a store, looking at your…
Be free to change your mind
Jeff Bezos, the founder and CEO of Amazon.com, recently made a powerful statement that has a lot of people thinking. According to Jason Fried at…
Why do I need to worry about WordPress updates?
One of the pieces we offer as part of our WordPress development is ongoing maintenance — security updates, plugin updates, etc. Why does that matter?…
Stop worrying about keywords and just create great content
The title might be a bit simplistic for some, but we’re finding that many website owners are getting too focused on a few specific keywords…
Don’t fear the Penguin; keep Google on your good side
While Google updates their results many times each day, from time to time they unveil a major algorithm change. The most recent change, code-named “Penguin”,…
Marlow’s Tavern, meet Gary Vaynerchuk
Last week, I saw a speech that Gary Vaynerchuk gave to a bunch of RE/MAX realtors on the topic of social media engagement and it…
How to make it all come together
Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…
How to make it all come together
Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…
Your business needs a website
I can’t believe I’m writing a post like this in 2011, but the sad fact remains that some small businesses don’t have websites. A friend…
Why We Never Put Our Brand on The Websites We Build
You see it all the time. Browse a company’s website, and you’ll see “Designed by Random Marketing Company” or something similar. This links back to…
My favorite WordPress plug-ins
Three years ago I wrote up a list of my favorite plug-ins, and decided that it was well past time to give the list a…