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The Brilliance Blog

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H1 & H2: Why You Should Always Use Headers in Your Website Content

Not only do headers make online content easier for humans to understand, but header tags (like H1 and H2) also guide bots on how to categorize and organize content on search engines.

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The 7 Types of Website Traffic Sources (And How To Increase Each One)

The internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.

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5 Step Method to Get a Blog Post to Rank Well Organically

Writing quality blog content helps your website to rank better for certain search terms. But how do you optimize a blog post for search?

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How to Master Your SEO Copywriting Efforts

There is no denying that search engine optimization (SEO) copywriting is a powerful tool for your website. By taking the time to optimize your content…

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Instantly Improve Your SEO Writing

Implementing search engine optimization (SEO) strategies into your website can significantly improve your chances for exposure on search engine results pages (SERPs). Many factors play…

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5 Tips to Improve SEO for Your Service-Based Business

Service-based businesses drew the short end of the stick for displaying their offerings online. Unlike product-based businesses that can create galleries of their products to…

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No, On-Page SEO is Not Enough

On-page search engine optimization (SEO) is important for any website, but what many people don’t realize about SEO is that it’s generally a long-term, highly…

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The Purpose and Advantages of Using a Sitemap in Website Design

A sitemap allows us to refine the website user experience better and will guide the content creation on each page. Learn more about sitemaps and how they will help create a purposeful website.

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Tips to Rank Higher on Google Maps

Google Maps allows users to, “get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go…

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SEO Best Practices You Should Do No Matter What

Organic SEO has quickly become a necessity for businesses who want to be competitive online, yet search engines like Google make this even more challenging…

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The Guide to Getting More Links to Your Website

If you’ve thoroughly researched search engine optimization (SEO), you’ll learn that getting other sites to link to yours is a critical piece to ranking well….

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How Email Marketing Impacts Your SEO

Many people don’t know the relationship SEO and email marketing share, but your emails can have an impact on your rankings. While Google isn’t crawling…

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To Write for Search Engines or People: Which is Priority?

Today, writing content for the web needs to be more than just an opinion piece. If you want eyes on your words, you need to…

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8 Easy-to-Miss On-Page SEO Techniques

On-page search engine optimization (SEO) is much more in-depth than placing a keyword or phrase in your website content, meta descriptions and page titles. As…

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Why is Organic SEO a Long-Term Strategy?

Search engine optimization (SEO) allows businesses of all sizes to connect with the people who need their products or services. What’s more is that SEO…

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