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How Email Marketing Impacts Your SEO


Many people don’t know the relationship SEO and email marketing share, but your emails can have an impact on your rankings. While Google isn’t crawling your emails and your list size doesn’t have a direct impact on organic SEO, there is a correlation you need to know about.

Here are the top strategies you can utilize your email marketing efforts for SEO.

Drive Engagement Through Emails

Emails alone will not help your rankings in and of itself, but the content within them could. Most of the time, emails entice your lists to click on a call-to-action (CTA) which then lead to a website. If you point these CTAs to your website and encourage people to engage on your website, this could help boost your SEO. For example, if you have a new blog about the top strategies to gain new business, you can encourage someone to share these strategies via social or encourage them to comment on the post if they have ever done these strategies.

Through these engagements, search engines will see your pages are offering value to users, which will help your search rankings.

Decrease Your Website’s Bounce Rate with the Help of Surveys

In case you aren’t sure what a bounce rate is, it’s the percentage of visitors to a particular website who navigate away from the site after viewing only one page. The higher your bounce rate is, the more likely someone will get off your site after seeing one page. A low bounce rate will pull some weight for your site’s ranking, and a great way to decrease yours is by creating content that your visitors will want to read. Here’s how you can do it with emails:

Surveys are a common type of email businesses sent out, and you can utilize a survey to help curate your blog. Ask your subscribers what their biggest fears, challenges, or questions come to mind when it comes to your industry. By hearing insight directly from your audience, your blog content will be more in line with their needs, which will, in turn, have them stay on your site longer and decrease your site’s bounce rate.

Craft CTAs that Encourage Sharing

Your email is only as strong as their calls-to-action. When crafting your emails’ CTAs, you need to clearly state what you need them to do and what they’ll get out of it by doing so. This same rule applies when encouraging subscribers to share your email’s content on social media. Here’s how to do this right:

When writing your emails, consider adding a call-to-action encouraging people to not only share the content within it, but share the actual email as well. By doing this and also adding social sharing buttons within the footer of your emails, this gives people more opportunities to share the content, which could turn into more backlinks and exposure on your website.

Remember, SEO is never a guarantee and also a long-term strategy, but if executed correctly, your site could see an organic SEO boost thanks to your email marketing efforts.

To learn more about SEO or email marketing, get a hold of the GreenMellen team today!

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

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