What is the “duplicate content penalty”?
If you’ve done much research into search engine optimization, you’ve likely heard that you should be wary of duplicate content to avoid a penalty from…
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SEO and single page websites
One of the hotter trends lately are single-page websites; long scrolling pages that put all of the site’s content on a single page. Many of…
The Website SEO Checklist
When taking a look at a new site, we have a variety of things that we look at as we work on creating a plan…
How voice search is changing the keywords we use
Google has been around for 15 years, and while they are continually updating their algorithm we’ve been continually updating the way we search. A popular…
Google doesn’t change the rules for SEO
There are a lot of misconceptions in this world. Should you shake a Polaroid picture to make it develop more quickly? No. Is the “getting…
Four Key Strategies for a Successful Blog
1. Define your audience: You have to know who your customer is to reach them. If you’re throwing a open house for your new real estate…
How to get your WordPress website found on Google
Every business struggles at one point or another with how to be found by Google. Wading through the overwhelming amount of information online about marketing…
6 Tips on How To Monetize Your Blog with Google AdSense
You started a blog and you have some great content but you’d really like to start making some money. A great place to start is using Google AdSense. It takes time to build AdSense revenue, but we have 5 tips to help you get started.
Who’s Winning the Big Game
At $4 million for a 30 second commercial, Super Bowl advertising is serious business. Advertisers want to make sure that they are getting the most…
Say NO to Guest Bloggers
Have you ever gotten an email from someone offering to write a guest post for your blog? I have. I felt so validated. “MY BLOG…
Black Hat vs. White Hat SEO
I read a great article at MarketingZen.com on white hat vs. black hat SEO. I wanted to share it. The infographic below shows a good…
What on earth is canonicalization?
Recently we were helping a client that had two domain names for their site. Google saw them both and indexed a few pages from each…
Making the most of “WordPress SEO by Yoast”
From time to time we share lists of our favorite WordPress plugins, and “WordPress SEO by Yoast” always makes the list. It’s updated often and…
How Google searches work
Google’s search algorithm is amazingly complex, but they do a nice job of providing materials to show a bit about how it all works. The…
Keywords in your domain name don’t help
As recently as a few years ago, you could buy a domain name that was loaded with keywords and automatically rank pretty well for those…