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6 Reasons Why Small Businesses and Entrepreneurs Should Use WordPress


If you’re an entrepreneur or own a small business, you may find yourself in one of two predicaments with your website:

  1. You want a modern, visually-appealing website but don’t have the time or resources to create something you’re proud of, or
  2. You already have a website, but it hasn’t been updated in a while, and it’s just not as user-friendly or functional as you’d like it to be.

Luckily, if you’re stuck in one of these situations, there is one solution for both problems: A WordPress website. If you don’t know much about WordPress or are unsure if it’s worth switching over, below are six persuading reasons why you should create or revamp your website with WordPress.

1. It’s Insanely Easy to Use

So, you wouldn’t call yourself an Internet expert, HTML coder or even tech-savvy? Good news: You don’t have to be to use WordPress. In fact, all you need is a computer and an Internet connection to build a WordPress website. To start your own website, go to and sign up for a free account. From there, you will have your new website up and running within minutes! WordPress is the perfect starting point for any entrepreneur or small business because of its simplicity, and there are plenty of people willing to offer you WordPress training to give you a better understanding of your website. You can even take your training one step further and attend an upcoming WordCamp to get hands-on training from WordPress professionals.

2. Capture Your Leads Seamlessly

By now, you should know that landing pages, forms and drip campaigns are all standard marketing practices your website and online marketing tools should have to convert visitors to leads and leads to customers. Data has become almost as valuable as money these days, and WordPress offers an entire library of plugins to make data collection as smooth and simple as possible. You can even integrate plugins with your email automation system, and with just a few clicks of a mouse, you’re on your way to nurturing your leads.

3. Your eCommerce Website Needs WordPress

If your business is selling anything through your website, the WooCommerce WordPress plugin is a must for any eCommerce business. Why this plugin, in particular? Because it’s free and currently running 30% of the Internet’s eCommerce purchases today! Let WordPress cut out the extra expenses for your eCommerce efforts!

4. Advance Your Website’s Blog

This had to be on our list, since WordPress started out as a blogging system ages ago. Of course, over the years, WordPress has expanded into an all-in-one web content management system, and with website content being one of the most important website elements, it wouldn’t hurt to blog on a platform made for content creation. With a WYSIWYG editor and easy-to-use tools to customize any blog post, you can take your blogging efforts to the next level.

5. Go Mobile with WordPress

People will more than likely see your website on their smartphones before a desktop (heck, they may never see it on a desktop). Mobile website usage is exploding, and many WordPress themes were designed to be responsive to deliver the same experience across all devices. Plus, WordPress’s dashboard was built to work on smartphones, tablets and desktops for seamless and consistent website management anytime, anywhere.

6. WordPress is Well-Known

When your small business starts to grow and you need to expand your staff, wouldn’t it be nice to cut down your training time and find people who already understand the website platform you use? Luckily, many people have experience using WordPress, either from previous jobs or personal use. It will also be a relief for your new staff to know they’ll be working with a system they’re comfortable in!

When you choose to create your website through WordPress, you will have more control over your website, which might be the biggest reason of all. With endless plugins and themes to choose from, your website will be unlike any other website on the World Wide Web. As an entrepreneur or small business owner, don’t hold your website back from its true potential. Let WordPress take your online presence where you want it to be with minimal time, money and resources!

To learn more about WordPress websites, please reach out to us! We love all things WordPress (which is also the name of our Meetup group) and would love to help you out with any questions or needs you may have.

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

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