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The Brilliance Blog

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Common Marketing Problem: Your Brand Doesn’t Properly Reflect The Business

Let’s explore a critical aspect of your business that might be flying under the radar: your brand.  While it’s easy to overlook amidst the hustle…

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The Basics of Business Online Reputation Management

Reputation management is the process of monitoring and engaging with online reviews and other third-party reflections on your business. These various platforms form your online reputation—a reputation that should be actively watched after and managed.

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Your Guide To Creating a Messaging Strategy For Your Brand

Effective messaging is about painting a compelling picture that the audience can see themselves in. Your goal is to help them clearly see themselves buying your product or using your service. A messaging strategy is a tool for framing your brand in a way that your audience will understand.

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