Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and listen to this episode.
3 reasons why self-care is important for marketers
- You do better work when you’re your best self
- Reduce stress and anxiety
- Avoid burning out
10 tips for better self-care
1. Take breaks during the day
Download an app like WorkRave or Timeout. Take a one-minute break every hour. Look away from your computer every 20 minutes. Otherwise, you’ll never find the time for yourself.
2. Set clear working hours
Consistently start and stop your workday at a specific time. Let your boss know when these are. You might not always have this autonomy, but work towards it.
When you’re done working, create a shut-down routine to tell your brain that work time is over. Turn off notifications. Shut the computer. Unplug the wifi, if that’s what it takes.
3. Get sleep
It sounds basic because it is—sleep is one of the most important things your body needs. But working or living on little sleep isn’t sustainable in the long run. Snooze for at least eight hours.
Depriving yourself of restorative rest will sap your productivity and make you more vulnerable to getting sick or injured (when you’ll have no chance but to stop working).
4. Don’t eat at your desk.
Eating is another obvious tip. Take this to the next level by using lunch as an excuse to take a break. Don’t eat while hunched over your keyboard. Your productivity naturally wanes during the course of the day. But stopping for half an hour to eat gives you a natural boost.
Don’t use this time to watch a video or catch up on emails. If you must be productive, eat with another person. Talk about something other than work. Use lunch to deepen a relationship.
5. Take a walk
Walking is one of the most basic, but structural practices for better physical fitness. As a bonus, it’s also great for your mental well-being. Walking allows your mind to wander and process.
Stroll, don’t scroll. Walking outside is even better because you get sunlight and fresh air. Walking with another person is best of all because of the added social benefits.
6. Find ways to refuel
Motivation naturally flags over time. We all go through dips in our work. So it helps to have sources of inspiration and energy when we’re stuck in a rut.
You know what works for you. Go to a conference. Read a book. Listen to a podcast. Watch a TED Talk. Read a blog post. Meet with a mentor. Pick one a do it regularly.
7. Take a vacation
Most businesses offer paid time off as a benefit to their employees. But the majority of Americans don’t use all of their PTO. Even when they do, they often work on vacation.
Plan a trip every year. Even if it’s just a staycation to visit your own town. Disconnect for work for an extended period of time. Send work a postcard if you need to.
8. Don’t multitask
It’s tempting to try and tackle four or five or a dozen tasks simultaneously. That seems like a productive use of time. But it’s actually the opposite because you do none of them well.
Constantly switching focus makes you less productive and strains your brain. Work toward focusing on one thing at a time. Figure out what’s important and dive in deep.
9. Look at your work environment
Are you at your workspace right now? Look around. What do you see? Do you like how your desk looks? Does it seem like a good place to foster creativity and productive work?
If not, then spend some time working on your workspace. Dim the lighting. Declutter your desk. Store some snacks and water nearby. Hang some artwork. Maybe even invest in a standing desk (if you’re into that sort of thing like me).
10. Connect with people
A theme that’s emerged in a few other tips thus far has been engaging with other people—whether that’s family, coworkers, friends, or even strangers. Work can be isolating. Engaging regularly with others keeps you connected and helps fight off depression.
Occasional texts or messages are OK. Longer video calls or face-to-face conversations are even better. Find people who will pour into you like a professional mentor, or even a therapist. Figure out what relationships you need and find people to fill those roles.