Skip to main content

Episode Details

Episode #



August 18, 2022


12 minutes

Listen On

Using Personality Assessments at Your Business

Personality tests are more than just Buzzfeed time-wasters. They can be tools for understanding coworkers, building better teams, and becoming more self-aware. So which personality assessments are the most helpful and how do they apply to marketing?

What are some of the personality assessments out there?

How does GreenMellen get into using personality assessments?

  • We have always been a team of do-ers. We get things done, we are task-oriented. This was great for projects, but when it was time to grow our services, we hit a wall.
  • After one of our business coaches suggested a team personality assessment, we learned we how best to work with one another.
  • Just “being nice” isn’t the right approach.

Are personality tests perfect? What are the pros and cons?

  • Pros: Quick shorthand to understanding how people think and operate, fun to do as a team, gives you language around types of people and behaviors
  • Cons: can be overly generalized, overused to make big decisions, hard to know which one to use, not obvious how to put the results into practice.
  • People can “own” them a bit too much and try to become what the test said they should be, which is certainly problematic.

What does this mean for marketing and your business?

  • Make sure you have the right people on your team.
  • Know what roles and tasks motivate people
  • How to communicate properly with people
  • Think about what personality each of your audience personas has