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Episode Details

Episode #



July 8, 2023


15 minutes

Listen On

Taking Control of Your Online Business Reviews

Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive feedback.

Why are online reviews helpful?

  • People trust objective parties more than your brand
  • People use online reviews before they make a purchase
  • These online sites make you more discoverable online

How can you get started taking control of your reviews?

  • Search for your brand name online
  • Claim all of the online review sites you can find
  • Audit the information to ensure that it’s accurate
  • Create accounts on the other sites that make sense
  • Setup email notifications for when a new review is left

What are the most common review sites?

  • Google My Business
  • Yelp (consumer-facing)
  • Facebook
  • Clutch (services)
  • Glass Door/Indeed (hiring)
  • G2 (software)
  • Industry-specific (Houzz, Upcity, Blue Bird, BBB, etc.)

What are tips for responding to reviews?

  • Respond to everything— positive or negative
  • Be timely— within a week or not at all
  • Thank people for leaving a review
  • Take negative comments to offline conversations

How can you encourage positive reviews?

  • Link to it from your website
  • Automated emails to new customers
  • Scannable QR codes in brick-and-mortar locations
  • Asking people in person
  • Can’t offer anything in return
  • 4.5 is ideal because people don’t trust 5.0 ratings