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Episode Details

Episode #



October 26, 2023


13 minutes

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Capitalizing on Networking Events for Marketing Growth

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach.

How does networking help my marketing?

  • Get to know people in a more casual setting.
  • Face and name recognition can be as important as brand recognition.
  • Build a relationship with people before you begin selling.
  • You might also meet people who can help your business.

What kind of events can I network at?

  • Conferences
  • Tradeshows
  • Panel discussions
  • Volunteer opportunities
  • Business happy hours
  • Lunch & learns

What are some networking best practices?

  • Attend events where you know who the audience will be.
  • Focus on in-depth conversations with a few people.
  • Are business cards still worth bringing? Yes, if you have them.
    • Digital business cards are cool, but they break my process.
    • I like receiving cards more than giving them.
  • Follow up with people after you meet them—connect on LinkedIn.

Is it worth sponsoring networking events?

  • Take a look at the cost and see if it fits into your budget.
  • Determine the why behind your reason for being a sponsor.
  • The reason might be exposure or trying to get more leads.
  • It’s also good to get visibility in your local community.

What about speaking at events?

  • Are you comfortable with public speaking?
  • Do you feel like you have something of value to provide?
  • What topic do people care about that you can help them with?
  • Reach out to a few events that are actively looking for speakers.

Should I plan my own networking event?

  • We do quarterly micro-networking events.
  • This is with people we already know and want to introduce to each other.
  • It’s fun for us and fun for them—that’s the point.
  • This helps us to deeper our relationships and say thank you to our fans.