What is the magic email?
- It’s a way to get people’s attention in their inbox, but it’s kind of a last resort.
- I (Mickey) heard about it from Blair Enns (2Bobs podcast).
- The email is simply this: “Since I have not heard from you on this, I have to assume your priorities have changed.”
When do you use it?
- When all else has failed. This is your Hail Mary.
- After you’ve tried connecting with the person multiple times.
- For example, Mickey reached out to a person five times with no response before sending the magic email. He then got a reply 26 minutes later.
When should you NOT use it?
- Use it sparingly because the message is direct and snarky.
- Not on any relationships you don’t mind losing.
- It often gets people to respond, but not always positively.
Why do you think it works?
- Puts a bit of time pressure on. And some guilt, too.
- There must be some psychology behind what gets people to finally respond.
- “Works” is relative. A response is the main goal, though, and it works for that.