Skip to main content

Google’s Panda 4.0 Review


On Tuesday, Matt Cutts, head of Google’s webspam team, announced via Twitter that Google was pushing out their updated Panda Algorithm, code-named Panda 4.0.

It’s a statement to strike fear into the heart of anyone who relies on organic visits from Google for their business.

And, it’s no surprise that marketers and retailers are concerned, given the impact some sites have experienced in just three days of the Panda rampage.  Searchmetrics shared their Winners and Losers list showing significant ranking drops from major retailers like eBay, Retailmenot and Payday Loans.

It’s not bad news for everyone — and in fact, good news for most online businesses that feature original content.  The Panda algorithm was designed to remove low-quality content from Google’s search results. If a site contains a lot of duplicate content (like eBay’s auctions), it makes sense that it would drop in the rankings.

SEO expert Jenny Munn shares some sound advice,

“My best piece of insight I can impart regarding Panda 4.0 is that it’s another step Google is taking to continue rewarding the sites it deems to be the most valuable to users. That is, sites that add valuable, interesting, engaging, helpful content to their target market – consistently. By no means does that mean businesses need to start blogging 5 times a week, but they do need to have a strategic plan.

Your site needs content, and specifically, text…if your site is weak on this (substantial, engaging, unique content) – and being found on Google is a priority – then you have to bake this into your marketing mix from here on out.  This is not just good for Google, but good for your overall site and the market you serve.”

So, is this the kinder gentler Panda Matt promised or does it have claws? Time will tell.

Share this:

Mickey Mellen

Co-Founder and Technical Director

View Mickey's Profile

More from Our Blog

Making the Most Out of Your Website’s About Page

While every website we build at GreenMellen is custom, there are a handful of pages that should be on all websites. This list includes a…

Read More
people sitting around a table with their computers

Digital Marketing Scams: How to Spot and Avoid Them Online

In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…

Read More

AI Policies: What Are They and Does Your Small Business Need One?

It’s no secret or surprise that artificial intelligence (AI) has taken the world by storm recently. The business world and even small businesses are not…

Read More


  1. Late in chiming in here but thanks for the mention, Susanna! So far I still haven’t seen a lot of big shakeups from this change. Great recap.

Leave a Reply

Your email address will not be published. Required fields are marked *