Cumberland Group
Cumberland Group is the advisory and services firm companies turn to when their technology can’t keep up with today’s demands. As a technology consulting firm, they needed a website that could speak to their expertise and breadth of knowledge. Their main request was to develop a clean website with quality code, making it easy for their team to update internally. Upon our first meeting, we knew we were the right fit to achieve their goals.
- Challenge
The Cumberland Group team was unhappy with the existing content management system (CMS) their old website used. They wanted more flexibility and control over each page and understood WordPress to be a better fit for their needs. We agreed completely.Overall, their old website design was dated and no longer reflected the cutting edge advisory services they now provide. Moreover they felt the overall messaging as a whole didn’t represent who they were today. The team also wanted to explore organic SEO tactics to better reach their target audience. Other uncovered features for this project included a place to highlight their case studies, showcase their services clearly, and highlight their partner brands.
- Our Solution
- Custom WordPress website design that successfully showcased their services, case studies, staff, and partners
- Keyword research to boost organic SEO for their service pages
- Work alongside messaging consulting firm, PitchMaps, and Cumberland’s copywriter to ensure the revised messaging is reflected in the website design and the selected keywords for their service pages
PitchMaps came up with the awesome tagline and theme of “Whatever It Takes For Whatever’s Next,” which perfectly spoke to their capabilities. This messaging guided the tone and voice for the rest of the site’s messaging, and once that was complete, we integrated our strategically-selected keywords into their services pages and finished building the rest of the website.
- The Results
After we launched their new WordPress website in August 2018, they saw the following metrics over the first two months:
409%
increase
in users
435%
increase
in sessions
479%
increase
in pageviews
423%
increase
in organic visitors
111%
increase
in referral traffic
With the help of consistent, powerful messaging, modern website best practices, and well-executed organic SEO, Cumberland Group saw a drastic improvement with their digital presence.
Cumberland Group’s website also won a 2018 MarCom Award for website design, as well!
Cumberland Group is just one example of how we’ve helped companies shine brightly on the web. If you want to ramp up your digital presence, enhance your brand’s appearance online, or expand your reach to new audiences, we’re happy to show you how!
