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Mickey Mellen

Leveraging Internal Links to Make Your Website Even More Powerful

Most everything we do when designing a powerful, effective website benefits two main audiences: a site’s users and Google. Internal and external hyperlinks within well-written website copy benefit both audiences, ultimately helping you serve your customers better and improve their experience while engaging with your website.  What are internal and external links? The Moz blog, an industry blog that helps its followers level up their SEO and online marketing skills, defines internal and external links this way: “Internal links are links that go from one page on a domain to a different page on the same domain. They may be used in the main navigation menu or on the page’s content.  Alternatively, external links point to another domain. This includes links from a page on your site to another site, and links pointing from other sites to your site, also called backlinks.” The main reasons to use hyperlinks in your website copy are […]

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5 Benefits of a Podcast for Your Business

The audience for podcasts has grown steadily over the past decade, and the amount of diverse content out there means there truly is something for everyone. A Pew Research Center report shows that most Americans have now listened to a podcast at least once, and a third of us listened to our favorite in the past week.  With the proliferation of smartphones and the ease of both making and consuming podcasts, it’s a channel we recommend our clients check out. We even have a podcast of our own! Five benefits of a podcast to your business are:  1. Podcasts give you a new way to reach your audience The podcast audience is on the rise, and interesting content is easy to find and consume with various listening apps available on every smartphone. Podcasts are currently just a tiny fraction of other media options, so there’s plenty of room to grow […]

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PHP Updates: Why They Shouldn’t Scare You

While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.

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Hide Nothing: Why An Agency’s Marketing Tactics Should Always Be Clear

The lack of transparency is unacceptable and often means they’re hiding something—usually because they’re not doing much work for the client.

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Action Bias: Why You Don’t Always Need to Do Something in Marketing

We’ve recently had a few potential clients who couldn’t afford our services, so they chose a less expensive option. That’s not necessarily a bad move, but it was a waste of money in these cases.

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8 Approaches To Convince Your Boss To Hire A Marketing Agency

As a marketing professional, you understand the immense value a marketing agency can bring to your company. However, convincing your boss to invest in one may require a well-structured approach. 

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Building Your Marketing Tech Stack The Right Way

When building a marketing tech stack, which is essentially the list of tools you use for your marketing efforts, there are many things to consider. Your goals will significantly impact what your tech stack looks like, so having those goals sorted out first is essential. Once you’re solid there, you have two main paths to choose from: At first glance, it seems that option 2 is the way to go, but that’s often not the case. A single tool that does everything sounds great in theory, but those types of tools generally do each thing a little bit worse than the best-in-class for each individual need. There’s certainly an advantage to having everything in one place, but is it worth the trade-off? I know many people who do it both ways, so there’s no right answer here. What should be included? There are dozens of areas you can consider for […]

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5 Marketing Best Practices for Technology Businesses

When working on marketing for your technology business, there are a lot of things that you need to pay attention to. Ultimately, though, if you can keep these five ideas front and center, everything else should fall into place.

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Own Your Search Results Page With More Than Just Your Website

When it comes to ranking well in search results, there are two very different areas where people tend to focus.

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The One Magical Thing You Can Do To Improve Your Website Visibility

There are plenty of things that the first point could refer to. However, there’s one thing that rises above all of the others, and it’s far more common than I’d like to see.

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Organizing Your Digital Files

In a digital world, keeping your files organized is becoming an increasingly important thing to do. At the same time, the number of files each of us has to manage is growing at a very fast pace, which makes it hard to keep up with. At the end of the day, there are two main things you want to do with your files: Keep them safe and keep them findable. When it comes to keeping your files safe, findable, and organized, there are a few things to keep in mind. Folders vs search While I grew up in the folder-style file structure world, that is beginning to fade away. A fascinating article from the Verge talks about how younger students don’t use (or even understand) the concept of files. This quote from the article really stood out to me: She asked each student where they’d saved their project. Could they […]

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Why Maintaining Your Website is Crucial for Your Business Goals

Building a new website can be a long process, but the joy of launch date is hard to beat! Once the site is launched, though, what’s next? We like to say that “a website is never done“. The day it launches is amazing, but you should immediately be moving into maintenance and improvements. These are two separate things, but both are vitally important if you want to hit your goals. Maintenance “Maintenance” sounds like a boring word, and website maintenance is certainly boring—and that’s a good thing. Much like the sound techs at a concert, you only notice poor website maintenance when something goes wrong. Consistency and predictability are great things for both sound techs and website maintenance. So what’s involved in website maintenance? We detail it on our support services page, but it really boils down to a few key areas: Backups: If something goes wrong, backups are gold. […]

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4 Reasons Why We Exclusively Work With WordPress Websites

At GreenMellen, we’re big believers in the power of WordPress. I’ve personally been using it since 2004, and our agency has been using it exclusively for more than a decade now. But why? There are a lot of great content management systems out there, so what makes us stick with WordPress? There are four big reasons.

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Why Building an Effective Business Website Takes Time

Ads about building websites make web development seem quick, which it can be. But creating an effective business website takes a longer process.

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The Top 7 Reasons Why 2019 was a Great Year

I’m going to miss 2019. It’s hard to say what the “best” years are, but in terms of growing a business, this one was pretty darn good. I’ve been trying to figure out why it was good, and I’ve come up with seven reasons. 7. Uber This is relatively new for me, but I’ve started taking Uber to some of my off-site meetings, and it’s been shocking good. It’s not that I mind driving, or that the Uber drivers are all perfect, but having that few extra minutes to catch up with life is so wonderful. A great example of this was just a few weeks ago. I went to the Northeast Cobb Business Association luncheon, and I took an Uber back to the office. Along the way, I caught up with messages that I had missed in the past 90 minutes during the luncheon, sent out a few quick replies, […]

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