As you know, digital marketing is becoming more vital to your business’s success, and outsourcing your digital marketing needs to third-party professionals can be a smart move. While there are other areas of digital marketing that make more sense to outsource, one area that should be a priority is copywriting. Not only can third-party copywriters improve your content’s SEO, but they will provide clear, value-driven messaging for your audience.
Learn the top reasons why outsourced copywriting is key to your business’s success.
You’ll Save Time
When you take copywriting out of your to-do list, you’ll immediately get back your most precious commodity – time. You’ll be able to focus on your core business and doing what you’re passionate about. To give you an idea about how much time you’ll save, let’s look at copywriting for a website. Often, when our clients handle the copywriting themselves, it’s extremely time-consuming and can result in pushing back the launch date. When we manage the copywriting, we are often able to give them the final draft within two weeks (depending on the size of the website).
By outsourcing your copywriting, you’ll not only save time for yourself, but for your marketing collateral too.
You’ll Get a Third-Party Perspective
Sometimes, when you work too closely on something for a while, your perspective on it may become bias and missing pieces that are clear to outside parties. A considerable benefit of outsourcing your copywriting is that your copy will be written with a fresh perspective. More times than not, these writers will not have an in-depth understanding of your business or industry. This allows them to write in a way that relates to your target audience.
Your Content Will Be More Reader-Friendly
Not everyone is a writer, but that’s okay! Remember, copywriters are professional writers who understand how to write in a voice that connects with your customers. If you consider yourself a novice writer, a copywriter can take the message you want to convey and turn it into reader-friendly content that’s written in your company’s voice. When you use content in your marketing that’s value-driven and reader-friendly, your audience will better understand your business and offering.
Content is Still King
If you haven’t heard the phrase “content is king” by now, you’ve been living under a rock. More and more content is pushed live on the Internet each day, which means it will take that much more work to stand out. The most value-driven, quality content that answers your audience’s questions will be on the first search engine results pages (SERPs). When you work with professional copywriters, they will make sure they produce the most valuable content for your business. Even more, if you hire an SEO copywriter, they will optimize the content to get even more traction online.
Your Content Will Be Backed By a Strategy
Before a copywriter starts writing anything for your business, they will undergo an interview with you and your business’s key people. During these discussions, they will uncover your business’s goals, customer characteristics, your niche, and more. With this information, they will put together a strategy that will serve as the backbone of what they write, meaning your content is written from a strategic, customer-facing point of view.
You’ll Get Results Faster
Going back to our first point of how long it takes to complete content, when you allow copywriters to take this off your hands, you will get your final results quicker. This means you can start marketing effectively quicker, which will increase leads faster, which will lead to more customers, and so forth.
It’s Becoming a New Best Practice in Digital Marketing
The ugly (well, not so ugly) truth about outsourcing your copywriting is that this is becoming the new norm for businesses. Content is so necessary for digital success in today’s environment, and top organizations know this. There are whole departments dedicated to managing and generation content, and if that isn’t a sign that outsourcing content writing is a smart move, we don’t know what is.
Take your business to the next level by outsourcing your copywriting! If you’re not sure where to start, contact us and tell us about your copywriting needs.