At the end of every year, we like to look back at the most popular marketing content. (Check out those lists from 2021 and 2020). We do this for a few reasons:
- It’s fun to see the variety of topics we’ve shared.
- To celebrate the great content being created.
- Because who doesn’t love a good list?
- To help you know which posts to start reading first.
So whether you’re a loyal GreenMellen blog follower, or this is your first time on our website, here are the top five blog posts and top five podcast episodes created by our team during 2022.
Our Top 5 Blog Posts of 2022
1. Preparing Your Business for the Big Transition to Google Analytics 4
Google first announced a brand-new version of Google Analytics (the 4th version, to be exact) back at the beginning of 2021.
Then in early 2022, Google made another major announcement—Universal Analytics would be phased out midway through 2023. Thus the great transition between versions has officially begun in earnest.
2. Understanding the Different Logo File Types
When a marketing agency designs your logo, they should provide the final product in a few different file formats. But if you don’t know the difference between a JPG and a PDF, using the right one can be confusing and frustrating.
We created this handy little cheat sheet for you to reference whenever you have questions about which file type to use for your logo.
3. 3 Reasons Why Self-Care is Important for Digital Marketers
Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post.
4. A Guide to Digital Marketing for Small Businesses
While you may have a small operation, there’s no need to keep your digital presence small (in fact, it’s the best way to beat out some of the big guys). The key to digital marketing success as a small business is to have a full stack of strategies on your side for maximum growth.
5. How to Recycle Digital Marketing Content & Why It’s Important
Sharing one piece of content once on a single marketing channel is wasteful. It’s also a good way to suck up all of your time and not always reach your audience with the right message.
Instead, continuing to upcycle your ideas and assets again and again in fresh new ways helps you to be consistent and to reinforce the messages your audience needs to hear from you.
Our Top 5 Podcast Episodes of 2022
1. Preparing to Migrate to Google Analytics 4
Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the most of it for your marketing.
2. Using Sitemaps and Wireframes For Better Websites
If you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and wireframes play in creating websites and why to consider using both.
3. 10 Ways Marketers Can Get Better at Self Care
Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and listen to this episode.
4. What’s the Difference Between Inbound vs Outbound Marketing?
There are two basic approaches to business marketing: inbound and outbound. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are pros and cons to each approach, but the best marketers use a blend of both.
5. Why Email is the Most Underrated Marketing Channel
There’s no shortage of ways to market your business online, but one is probably more underappreciated than all others. We’re talking about email marketing, and why it can be more powerful than other channels when used properly.
Need help with your own content marketing?
Consistent blogging is one of the most effective ways to drive people back to your website. We have plenty of tips for how to create good blog content. But that’s also a service we offer so we can do it for your business.
Ready for us to take over your company’s blog in 2023? Click here to start the conversation.
