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The Importance of Having an Effective Website

web-reviewI have an addiction to new technology. When the Apple Watch was announced, I set my alarm clock for 3 am so that I could order one immediately. I spend my life online, and I do virtually all my shopping and consume all my news through the internet.

My favorite websites have been the ones that I can use readily on my laptop, my iPad, my phone and now even my watch. These websites are easy to navigate and provide interesting content. I have become so spoiled that I will only stay on a website where my online experience is simple and straightforward.

Why does my online life matter? Because I’m not alone – according to Stanford researchers 75% of visitors admit to making judgments about a company’s credibility based on their website’s design. Nielsen Norman Group shared that viewers typically leave a website within 10 to 20 seconds. You won’t get a second chance to make a good first impression.

Face it folks, technology is changing us and shaping our habits. If you have a website as your business, you must adapt or die.

If you’re curious about the state of your current website, please request a free website review and we’ll take a look. Between a combination of advanced tools and personal examination, we’ll dig into your current website to let you know what’s good and what might need to change via a free report that we’ll put together for you.

About the Author

Mickey Mellen

Co-Founder and Technical Director

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