Skip to main content

The Importance of Having an Effective Website

web-reviewI have an addiction to new technology. When the Apple Watch was announced, I set my alarm clock for 3 am so that I could order one immediately. I spend my life online, and I do virtually all my shopping and consume all my news through the internet.

My favorite websites have been the ones that I can use readily on my laptop, my iPad, my phone and now even my watch. These websites are easy to navigate and provide interesting content. I have become so spoiled that I will only stay on a website where my online experience is simple and straightforward.

Why does my online life matter? Because I’m not alone – according to Stanford researchers 75% of visitors admit to making judgments about a company’s credibility based on their website’s design. Nielsen Norman Group shared that viewers typically leave a website within 10 to 20 seconds. You won’t get a second chance to make a good first impression.

Face it folks, technology is changing us and shaping our habits. If you have a website as your business, you must adapt or die.

If you’re curious about the state of your current website, please request a free website review and we’ll take a look. Between a combination of advanced tools and personal examination, we’ll dig into your current website to let you know what’s good and what might need to change via a free report that we’ll put together for you.

About the Author

Mickey Mellen

Co-Founder and Technical Director

View Mickey's Profile

More from Our Blog

GreenMellen Earns Top 25 Small Business Honors For 4th Consecutive Year

Marietta-based digital marketing agency GreenMellen was named a Top 25 Small Business of the Year by the Cobb Chamber of Commerce in 2025. This marks…

Read More

Introducing GreenMellen’s New Brand: BlueBanana Media

From now on, we’re no longer GreenMellen—you can now call us BlueBanana Media!

Read More

GreenMellen Announces Lineup of 2025 Brighter Web Meetups

For 2025, GreenMellen will host five in-person meetups and one larger marketing conference. 

Read More