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Switching Your Website Data From Google Analytics 4 to Fathom

There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…

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Audience Research: 8 Proven Tactics and Tools To Understand Your People

How well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.

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