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The Brilliance Blog

Explore our Latest Bright Ideas

Simple Videos Can Be Amazingly Effective Online Content

We encourage our clients to use video to help show their customers what they have to offer. Highly polished videos can be expensive and time-consuming….

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person taking photo of elephants

Examples of How Studying Your Competition Isn’t Always Right

No matter what line of business you’re in, you can often get inspiration and ideas by checking out your competition. You can see what kind…

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How to make it all come together

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…

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Your customer service starts with the person that answers the phone

While I’m certainly not a big fan of the phone, I still use it quite often. As you’ve probably noticed, while businesses love their fancy…

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Content is still king

A few weeks ago, I decided to take the family on a Saturday trip to go horseback riding in the north Georgia mountains. The girls…

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How to make it all come together

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…

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Don’t run your fan club like Tim McGraw

My wife and I are fans of Tim McGraw; we’ve seen him in concert a few times, and we’ll likely see him again in the…

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Your business needs a website

I can’t believe I’m writing a post like this in 2011, but the sad fact remains that some small businesses don’t have websites. A friend…

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My favorite WordPress plug-ins

Three years ago I wrote up a list of my favorite plug-ins, and decided that it was well past time to give the list a…

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Your customer service starts with the person that answers the phone

While I’m certainly not a big fan of the phone, I still use it quite often.  As you’ve probably noticed, while businesses love their fancy…

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I’ve installed WordPress — now what?

A lot of you have been watching my “How to install WordPress in less than 10 minutes” video, but I’ve been asked the same question…

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Some simple WordPress tutorials

If you’re just getting started with WordPress and you’re stuck on how to use some of the features, I hope that the videos below will…

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Why We Never Put Our Brand on The Websites We Build

You see it all the time. Browse a company’s website, and you’ll see “Designed by Random Marketing Company” or something similar. This links back to…

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Are unscheduled phone calls rude?

I’m not a big fan of phone calls.  I certainly use it as needed, but it’s gradually becoming less and less often.  Google Voice helps…

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A couple of cool new tools to use with Dropbox

Over the last few years, I’ve made it quite clear that I’m a huge fan of Dropbox.  It’s so simple, so useful, and (for most…

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