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Why Websites Fail and How to Avoid It

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There once was a time when a pretty, polished website could serve as an effective digital presence for your business, but those days are gone. For a website to truly be a valuable asset in today’s digital world, it needs to be a strategically-planned, optimized, lead-generating machine (doesn’t sound too hard, right?).

The best way to think of your website is to think of it like your home. If it was built by an interior designer, it wouldn’t last long. To make your website a valuable asset that will attract and convert visitors into customers, you need to work on your website from the ground up.

The reason so many websites fail today is due to businesses take a design-driven approach when building their website instead of developing a website with a purpose. Without considering SEO, content strategy, the buyer’s journey and your goals, your website will be nothing more than “just a pretty face.”

In this post, we will dive into the main reasons why so many websites aren’t effective and how you can avoid having a valueless website.

Trends < Goals

Time and time again, too many businesses fall in love with the newest design trends and want their website to have the trendiest effects. However, what they don’t realize is some of these trends will have a negative impact on their digital presence.

Take the single-page website as an example. We’ll admit, these websites offer a unique user experience and can look great on mobile, but they will kill your SEO. Google will treat these websites as only one page, which means, you only have one ticket in the “Google Lottery” to surface in a given search result compared to a 10-page website.

This is why it’s important to have a lead generating strategy, not the latest fads, as your guide for building an effective website.

How to Avoid a Failing Website

To ensure your website is competitive online, you need to invest time and thought into your marketing tool. Like any major project, it takes time to create a plan for executing a successful outcome. You should not allow this to be an afterthought.

SEO and content will both come first during the development process, and design should only be considered after your objectives have been defined. Don’t rely on a theme to take your website from okay to great; it must be created around your business’s unique needs and goals.

If you want to work with a third party to build your website, it’s best to look for an agency who has experience in more than just web design. Copywriting, technical support and UX design are all a part of a successful website, and it’s no secret that taking all of these elements into consideration requires a dedicated team. These professionals know how to turn your goals into an effective, yet modern, website.

When you’re website is well planned for users, search engines and conversion, you will have a winning website.

To learn more about successful websites, contact GreenMellen today!

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

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