Skip to main content

The Brilliance Blog

Explore our Latest Bright Ideas

google analytics

8 Tools To Master For Better Digital Marketing Data Analytics

When it comes to digital marketing and promoting your business, the process can become overwhelming. Determining what tools would be helpful can feel like a…

Read More
Worker wearing orange shirt typing on a laptop

Switching Your Website Data From Google Analytics 4 to Fathom

There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…

Read More
macbook pro on brown table

How to make it all come together

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…

Read More

The basics of Google Analytics

Most of my clients use Google Analytics.  In fact, most people I meet online use Google Analytics.  However, many of them don’t know how to…

Read More

Don’t be like a “University Website”

A few weeks back, the popular comic strip xkcd posted an image titled “University Website“.  It was simply a Venn diagram that showed the difference…

Read More