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The basics of Google Analytics

Most of my clients use Google Analytics.  In fact, most people I meet online use Google Analytics.  However, many of them don’t know how to use it.

While Google Analytics is incredibly powerful and can be complicated, there are some simple things you can look at to get an idea of how your site is performing, which pages are being viewed the most, etc.  I hope the video below will help you to get into Analytics and check it out.

Please note that this video requires that you already have Analytics installed.  While installing it isn’t especially difficult, it can vary quite a bit from site to site depending on what platform you’re using (WordPress, Joomla, some other CMS, plain HTML, etc).  Feel free to contact me if you’re having trouble getting started and I’ll be happy to help you out, and then check out the video below for tips on how to use it.

What other ways do you use Google Analytics?  Did I miss one of your favorite metrics? Leave a comment and let everyone know.

Update: This video is now also available over at A Brighter Web

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Mickey Mellen

Co-Founder and Technical Director

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