If you’re interested in what is going on with your site, then this blog post is for you. We’ll discuss a tool called Google Search Console and how it can help create more marketing opportunities for you and your site.
We will answer some questions that may be prompted if you are first hearing about this data tool. We will also expand on reasons why this resource could be beneficial to you as a possible business owner, web developer, digital marketer, etc.
What is Google Search Console?
Google Search Console is a tool offered by Google that allows you to examine how your site functions and what leads people to it. Plus, it is FREE! The tool allows you to interpret, learn, adjust, explore, and problem-solve the site by analyzing its presence in Google Search results.
How Can Search Console Help With Marketing?
Search Console collects organic traffic from Google and organizes search results by impressions, clicks, average click-through rate, and average positions. It can also organize data by:
- Queries
- Pages
- Countries
- Devices
- Search Appearance
- Dates
These categories alone allow you the capability to dig deeper into your site and view a bigger picture of how your site functions. For instance, queries tell you what users searched for within a given period. You can then organize those queries based on the above-mentioned categories; impressions, clicks, click-through rate, and average position.
By analyzing this particular search results report, you can gather insight into what people are searching for and what you could be ranking for.
For example, if a lot of users searched “marketing funnel” but there was nothing on our site that mentions that term, then that could be a missed opportunity. This insight creates the potential for a blog, PDF, FAQ page, etc., that could improve our marketing by allowing us to create the opportunity to show up in those searches.
The different reports available within Search Console are helpful to utilize whenever you are curious about your site’s performance. The data continuously collects so, as a website owner, you can review your data at any past or present period.
Where Can I Start with Search Console?
If you already have a site built, you can start by reviewing and determining how you want your site to be organized and structured. If you need your site built and are not sure where to start, check out our page on website design.
If your site is built and you are ready to learn more about SEO for your site then here is a helpful step-by-step guide to getting started with Search Console. If your site is built but SEO and Search Console sound like another headache added to your busy plate, we offer digital marketing strategy opportunities to help.
Who Can Benefit From Using Search Console?
Anyone who owns a business manages a website, develops websites, or performs online marketing duties can benefit from utilizing Search Console. Whether you want to set up a Search Console and leave it alone to do its thing of collecting your data or you want to dive deep into learning the tool; Search Console is helpful for all.
While anyone can utilize Search Console there may be difficulties with managing it amongst the many other things on your plate. If you prefer to be more hands-off with Search Console or do not have time to investigate it there are tips for implementing the tool with little time consumption.
Additionally, GreenMellen is here to help with managing, analyzing, and reporting your data for you if that would be a more considerable path to alleviate stress.
Why Consider Search Console?
If you manage multiple websites, you can easily create multiple website properties within your Google Search Console account, and Search Console can hold up to 1,000 properties. This allows you to easily bounce from one property to another and collect data on all of them simultaneously.
Search Console is easy to set up and establish for however many properties you maintain and there are easily digestible steps to creating an account. Additionally, Search Console can support domain names with international components in their URLs; making it an inclusive data tool. The tool informs you of any issues with your site while also revealing ways you can optimize your site’s performance.
Search Console gives you a different perspective on your data compared to other data tools, like Google Analytics. As a whole, Search Console tends to track more organic data while other tools, such as Google Analytics, may collect other forms of data in addition to organic search results.
When Should You Consider Using Search Console?
As mentioned above, if you own, manage, develop a website, or provide digital marketing services for a website then looking into Search Console would be helpful to you. As previously mentioned, the tool is FREE via Google, therefore, the only expense is time.
If you are interested in handling your ongoing website maintenance yourself, then implementing Search Console should be a tool at the top of your list so that you can instantly receive feedback on your site. If you would prefer someone else to handle your website’s maintenance so that it is one less thing on your plate, then check out the services we provide.
Are You Ready To Use Google Search Console?
Now that you have learned about what Google’s free tool, Search Console, is and how it can help, feel free to check it out. Google Search console provides various reports, can house many properties within one account, and collects many different data metrics.
The tool gives you more insight into your website and more of an ability to play with your site’s optimization. It can be set up and left alone or it can be investigated, all depending on how much time you have. If you have any further questions you can reach out to us and we will be happy to help.
