Kidz2Leaders
One in 28 children has an incarcerated parent, and as many as 70% of these children may also one day become incarcerated. Kidz2Leaders provides stability, opportunity and a Christian community for children of inmates to break the cycle of incarceration. With a mission this strong, they needed a digital presence to match.
- Challenge
This nonprofit holds a special place in our hearts, as their first website was one of the first ones we built at GreenMellen. That was nine years ago, and they knew it was time to get a refreshed site that met today’s digital standards. On top of a new website, they also felt the Kidz2Leaders branding and messaging needed a makeover, and they came to us to handle all their needs under one roof. - Our Solution
Updated logo series and website.
After an initial discovery with their marketing team, we recommended the following solutions for Kidz2Leaders:
- A guided website built on a WordPress theme to showcase their programs, events, mission, volunteer opportunities, and donation options.
- A logo design for the Kidz2Leaders logo and four complimenting sub-logos for their programs
- A messaging strategy to create a consistent tone and voice to accompany the nonprofit’s narrative
When we asked Kidz2Leaders what they were looking for in their new branding, they said they wanted a cohesive look between their primary logo and the four main programs within their organization. Since they are a Christian nonprofit, the final logo for the Kidz2Leaders incorporates four overlapping crosses that represent each program.
By integrating the messaging strategy and new branding into their guided website design, we created a place where visitors can feel a connection to their mission and are encouraged to take action.
- Results
We launched the new Kidz2Leaders website in May 2018. Comparing the new site to their old one, they saw the following website metrics within the first three months:
91%
increase
in sessions
67%
increase
in users
119%
increase
in pageviews
82%
increase
in Atlanta visitors
209%
increase
in direct traffic
64%
increase
in mobile traffic
By refreshing their branding and enhancing the user experience to be in line with the nonprofit’s new messaging, we created an updated digital presence to better engage with donors, volunteers and families.
Kidz2Leaders is just one example of how we’ve helped companies shine brightly on the web. If you want to ramp up your digital presence, enhance your brand’s appearance online, or expand your reach to new audiences, we’re happy to show you how!
