Profit Resources
WEB DESIGN, MESSAGING, TRADE SHOW DESIGN
As seasoned bank and credit union consultants, Profit Resources Inc. (PRI) takes a personalized approach to strengthen profitability for financial institutions. For over 25 years, our team of experts have helped financial institutions improve their bottom line through a unique, hands-on approach.
PRI came to us to improve their overall messaging, branding, existing website, trade show pieces, and email newsletter.
Using their two existing brand colors and introducing an additional color that would pop, we created branding elements that would make them stand out more online and at trade shows. Furthermore, we redesigned their existing website that incorporated these new elements and updated messaging.
Case Study
With close to 100 blog posts published, GreenMellen has helped to increase PRI’s organic website traffic by 67%.
With more quality content, their website is able to rank better for more relevant search terms from their audience. This also provides the PRI team with more quality content to share on social media and through email marketing.
Additionally, we’ve partnered to create and launch two lead-generating resources on PRI’s website. These industry whitepapers have helped to increase their email list by 18%—while also improving their average open rate to 17%. In other words, we’ve collaborated on valuable content that engages their audience across multiple online platforms.
We redesigned their existing trade show collateral and incorporated their new texture and pop of color.
Email Newsletter
PRI sends out a monthly newsletter full of the latest news in the banking industry, and we created a custom template that included their new branding elements.
Results
67%
increase in website traffic
78
written and edited blog posts
18%
increase in email list
17%
average email open rate
2
published lead magnets
With trade shows being a major part of their business, their new trade show banners help them stand out and attract new visitors to their booth.
