PFW Advisors
BRANDING & WEBSITE DESIGN
Private Family Wealth (PFW) Advisors is a highly selective wealth management firm based in Atlanta.
When PFW came to GreenMellen for a logo update, a new website, and a digital pitchbook, we were excited about creating a cohesive digital presence for this firm. The final result positions this business as a professional, yet modern, wealth management firm ready to secure your family's financial future.
We modernized their logo by adding a bold sans serif type and customized it by rounding the crossbar of the 'A' to match the already established icon. The navy blue and mustard colors were pulled from the initial logo, and we updated the color palette by adding a welcoming lighter tint of their brand blue.
We used the graphic element of the logo as a stand-alone badge on marketing materials.
