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Why Your Website Needs a Search Function

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Seamless user experience, easy-to-navigate pages, and useful copy are must-haves all sites need to be successful in 2019. However, according to Search Engine Journal, there’s one feature a website that’s considered more vital than the rest. This element is a search box, and more than 40% say it’s more important than anything else.

Learn why your website needs to have a search function added to your website.

Let Users Find Things Faster

If you have a large site, a search bar allows your users to find what they’re looking for quickly. If you have a well-developed blog, eCommerce site, or have hundreds of pages categorized, this could be very difficult for users to find what they’re looking for just by clicking around. Think of search as a way for users to escape when they are stuck in your navigation. If they can’t find a reasonable place to go next, they’ll turn to your search function.

No matter where each user enters your site, a search bar will give them the option to find particular topics or pages fast.

People Will Navigate Around and Stay On Your Site

Think about it: the easier it is for users to navigate around your whole website, the more likely it is that they will explore it. If it’s not easy for them to find what they’re searching for, they will go somewhere else that can satisfy their needs. Give users the opportunity to see as much of your website as possible with a search bar!

Users are Used to a Search Function

Google and other search engines have changed the way we learn information and consume it quickly. A search bar on your site will serve as your site’s own personal “search engine search bar,” which most people are accustomed to nowadays.

You Can Use Your Search Analytics to Your Advantage

If you can integrate your search bar into your Google Analytics, you’ll be able to see how often people search for a particular term. This information can be used for your advantage to modify your page content, hierarchy, or design. An example of this would be a shoe eCommerce site with a search bar. If many of their visitors are immediately searching for “booties,” they could create a dedicated section on their homepage for people to start shopping their booties.

Mobile Users Love Search

Nothing is worse than complex navigation on a mobile website, and a search function could ease this experience. When people are on their mobile devices, they could be out and on the go, and a search bar will allow them to quickly and directly go to their needed page.

Overall, a search function on your website will allow for a smooth, seamless experience for your visitors. Don’t hold your users back from exploring all your site has to offer; add a search bar to your site soon!

If you want to learn more about search functions and how we can help, contact us today!

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Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

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