Our approach to website development ensures there is a solid plan in place for achieving goals, establishing accountability, and providing an end product that is technically, functionally and visually excellent.
We ask key questions about the goals for your website before we dive in, including questions about your target audience, copy writing needs, features on the site, timing and budget.
Define the Project.
Once we know more about your ideal website, we will create a proposal that outlines the necessary steps to reach those goals. The proposal will contain our suggestions for creating the best website possible while keeping your budget in mind.
We will need logo files and other company material to ensure consistency in branding. We also want to make sure you are on a secure hosting platform. We work with a wide variety of hosting providers and will help to find the one that fits your needs. We’ll take care of the details for you, but keep everything in your name so that you have full control when we turn the site over to you. If you already have hosting, we can most likely work with it and not disrupt that area of your business.
In order to strategically position the content on your website for your target audience, we’ll conduct necessary phone and email interviews with company leaders to define the audience. After which, we will draft the company story and key messages in a comprehensive document. We call this the “messaging platform,” and it will have uses far beyond the website.
During this optional step, we conduct an audit of current website content, competition, keywords, links, technical elements and analytics. We will then create an SEO and Content Strategy plan based on the findings, and define goals, identify keywords and connect these keywords to website pages/blog posts.
Create Site Map.
Before we begin designing, we will work with you to create an outline of all the pages that need to be included on the site. This outline will not only provide a hierarchy of all pages but also a description of what should be on each of those pages. This will help us to better refine the user experience on the site and will help the copywriter begin to craft copy that is optimized for each specific page.
Copy Review and Writing.
Once we have established which pages need to be included on your site, we will collect content for each page. This includes text for all the pages as well as any images that need to be used throughout the site. The copy can either be provided by you or from our copywriter. Keep in mind our copywriters know how to best write for the web, so you will see better results by using an expert!
With the site map completed and copy writing under way, we begin work on the layout of the site. In this phase, we create wireframes, which are essentially a skeleton of the site without graphics or copy. Each wireframe will be created with usability and your goals in mind. You will have the opportunity to review several layouts and pick one that resonates with you.
Once a wireframe is chosen, we begin wrapping the wireframe in a design. This is when the site really starts coming together. You will have the chance to review the design, provide input on changes, and approve the graphics before we move on to programming.
Staging and Review.
Once the development process is complete, you will have access to a working version of your site for live testing and review. In this phase we make final changes and tweaks to the content and layout before flipping the switch to go live!
With your site built and tested, the next step is to make it live for the world to see! We’ll activate your site, and put in a good deal of time to ensure everything is perfect from the images on your home page to the redirects deep inside your server. Attention to detail is crucial at this step, and our years of experience will help to make sure everything goes smoothly.
We believe in providing you with the resources you need to understand your own website. You can choose to have an in-person two-hour training session with our WordPress experts or opt for a virtual session to teach you the ins and outs of WordPress.
It’s important to remember that a website is never complete. There is traffic to be monitored, optimization strategies to consider and content to keep current. We offer services to manage the pieces of ongoing website management and would be happy to discuss those options with you based on your goals.