In today’s culture, Google is more than just a company – it’s a verb. Googling any question has quickly become a daily ritual, and it’s up to businesses to provide the best information for these questions. With search engine marketing (SEM), you can be the answer to your audience’s questions and needs and improve your site’s search results, local search, display advertising and remarketing.
We can help take the mystery out of the search engines and get your website in front of the right audiences through our tried-and-true process:
Paid Search Discovery
We’ll start with a thorough look at your current search results, keywords and campaigns. Next, we’ll analyze your competitors and their paid search strategy. Together, we’ll create a targeted keywords list and optimize your landing pages for best results.
Paid Search Ads
With display ads and remarketing efforts in full swing, your audience won’t be able to miss your messaging. We’ll work with you to put together a strategy for the right place, timing, and frequency for your advertising campaign.
Paid Search Strategy
Sure, you could go out and start paying for various keywords or sticking ads up randomly, but you would be wasting time and money. Our years of expertise in pay-per-click (PPC) will save you money and stress with a comprehensive strategy to get you the ROI you need.
Plan of Action
Each step builds onto the next, and we’ll put together and present to you a plan of action that creates a fully functional paid search strategy for your business. We’ll provide service options for your desired budget, timeline and involvement level. Whichever option you choose, you’ll have over a decade of PPC knowledge supporting your campaigns.
Interested in learning more about our search engine marketing services?