LOCAL SEARCH ENGINE OPTIMIZATION
Make sure you can be found by customers in your neighborhood
While this is seemingly rather straightforward, it gets complicated by two factors:
- Identical. When we say your NAP needs to be identical, we’re not kidding. If your address is listed as “123 Main St.” on one site and “123 Main Street” on another, those aren’t identical. In addition, if you use tracking phone numbers to see where people call from (which can be very helpful), those varying phone numbers across directories will negatively affect you as well.
- Locked. While it can be fairly easy to see where the problems lie, it can be more difficult to correct some of those items. You’ll need to prove your identity via phone calls or postcards, and stay on top of those things to make sure you get everything changed. This can take weeks for some of the directories out there.
If you want to rank well when people search for “your city, your kind of business”, you simply can’t ignore local SEO. If you need some help getting things cleaned up, contact us today and we can help you get started.