GreenMellen

Building a Brighter Web

Design

Good design is in our DNA

Branding

Your mom taught you that first impressions are the most important. She always knew best, didn’t she?

Bonner Buchanan

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For over 40 years, Bonner Buchanan has been crafting custom, one-of-a-kind residences with their clients’ unique tastes and lifestyle as their guide. To display their impressive portfolio of work, they came to GreenMellen in need of a visually driven website, as well as a defined messaging strategy to drive the site’s messaging and branding update for their marketing collateral.

After we defined their brand’s voice, tone and narrative, we created a new logo and tagline to accompany them. When designing Bonner Buchanan’s new website, we knew that their stunning work would speak for itself and developed interactive galleries to display their custom homes. Now, they have a place to send future clients and partners to see their projects firsthand, as well as cohesive branding to support their mission of building quality from the ground up.

New logo:

Kidz2Leaders

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Kidz2Leaders provides stability, opportunity and a Christian community for children of inmates to break the cycle of incarceration. Through their 10-year program continuum, they accomplish their goal by building long-term, healthy relationships with these individuals. We had the pleasure of creating their first website a few years ago and excited not only to update their site, but their logo as well.

Using a pre-built template, Kidz2Leaders now has a site that showcases event photos, information, and noteworthy news about the non-profit. This organization touches the lives of many Georgia families, and we’re thrilled to give them a platform to allow them to continue bringing good things for these children.

Discount Marketing Products

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As a B2B supplier of marketing display products for US distributors, Discount Marketing Products was looking for updated digital marketing assets to differentiate themselves from other marketing display companies better.

After creating new brand guidelines, a logo, product catalog, and trade show displays, we performed keyword research to identify unique phrases and terms to help them gain a competitive edge online. Once the website content was completed, we built this new website to incorporate DMP’s eCommerce capabilities and new branding elements. This project was one that involved everyone on our team, and we invite you to check out our collaborative work!

Haven Design Works

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Haven Design Works creates award-winning model homes, sales centers and clubhouses that showcase any vision and inspiration to potential buyers.This nationally-renowned interior design team is a client of the marketing firm Gilbert & Sheppard Group who partnered with GreenMellen for the Haven website makeover.

By studying the industry’s top movers and shakers for inspiration, we were able to create a stunning website to reflect Haven’s design capabilities. Some notable website features include unique page layouts,  an interactive portfolio page and visually-appealing blog. Check out Haven’s new website today!

Braden Fellman

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Braden Fellman has provided a distinctive intown experience with some of Atlanta’s most unique intown apartments, lofts and commercial spaces for over two decades.

Their tagline is, “Be Unique. Be Original. Be Intown,” and they needed a website and logo update to reflect this. With this in mind, this new website not only showcases Braden Fellman’s unique personality, but seamlessly displays their beautiful properties for visitors to see firsthand.

Piedmont Church

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With so many churches losing relevance and membership today, Piedmont Church is proud to be growing its membership. Piedmont is truly one of a kind, and this vibrant church was in need of a new website to reflect their compassion and love for their community.

Keeping their motto in mind, “We exist to show God’s love in such a way that people would exchange Ordinary Living for an Extraordinary Life through the Transforming Power of Jesus Christ,” we worked with Piedmont Church to develop a new logo, messaging strategy and website. The new website features their expansive library of previous sermons, a live-streaming feature to watch Sunday sermons from the comfort of a visitor’s home, and an array of other cool features to make this website both interactive and informational.

We’re very proud to have created this website for such wonderful people and know it will serve them well for years to come.

Principia Consulting

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Principia is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 20 years, senior executives have trusted Principia for information, analytics and insights essential for better decision-making, faster growth, and greater profitability.

We had the privilege of working with the Principia team to develop a new website to showcase their data tools and impressive industry reports. We worked to create an interactive experience for searching reports, integrated the powerful HubSpot platform, and designed custom icons and infographics for communicating information.

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In addition to the website, we designed a new logo along with a suite of new branding collateral including a PowerPoint template, brochure template, and new business cards.

Mirasco Trade Show Booth

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In conjunction with the seafood brochure we produced for Mirasco, our team executed messaging and design for the Boston Seafood Show booth. The goal was to create a consistent, upscale look across all the deliverables of the event, while promoting their wild-caught seafood products. By the time we were done with this project we were all craving shrimp cocktail!

Copper InSite

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While the focus of our work is certainly public-facing websites, our strategically focused process allows us to easily shift our perspective to develop a private-facing website as well.

The influential social alliance group, International Copper Association, came to us in hopes of improving their internal communications through an intranet that allowed them to share documents, data, and media easily and intuitively.

In response, we branded the new platform “Copper InSite” and developed a beautiful interface for use by the association. The platform provides both public-facing and member-only information on a mobile responsive, WordPress platform.

We hope ICA members realize significant value from this intranet for years to come.

All South Outdoor

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With 18 years of experience building custom decks, fences, hardscape and masonry, it was time for Michael Pelfrey to establish a brand and web presence for his outdoor services company. GreenMellen worked closely with Michael to create a new logo and subsequently create a website for All South Outdoor. The goal of the project was to create a cohesive brand throughout the website while highlighting All South’s four major services. The end result does just this while featuring Pelfrey’s handwork on each services page.