The Weekly Scoop:Linked In’s New App, Updates to Chromecast and Tweeting the World Cup

GMM-Scoop-7.11.14Social Media:

Watching TV with a second screen? You’re not alone. Soccer fan or not, odds are that you either read or  wrote something on Twitter about the stunning World Cup shootout between Germany and Brazil. This match up broke Twitter records as the most Tweeted sporting event ever.

Brazil’s routing garnered 35.6 million tweets during the game itself, and at peak volume, 580,166 people were tweeting about it at the same time.

LinkedIn is introducing a new app: Connected.  According to LinkedIn, users will be able to check for updates and get background information on those they might cross paths with during the day. The app will offer profile updates, job changes, work anniversaries, birthdays and key business interests. Currently IOS only.  Android version coming soon.

Great walkthrough if your business runs Facebook ads: How to Retarget Content to Facebook Custom Audiences http://ow.ly/yXump

Technology:

Google’s Chromecast updates to allow mirroring between Android devices and TV.  Google’s $35 device could originally only cast content from devices using apps that had Chromecast support built in. Now, anything from an Android device will be able to appear on TVs.

Mickey Mellen has volunteered to be our team tester for Android Wear, sporting the LG G Watch.  Read his review here.

Marketing:

Very good article – a must read if you’re involved in online business. 20 Stunning Inbound Marketing Statistics http://ow.ly/z3LFG

More important than ever to get that shout out. 88% Trust Online Reviews As Much As Personal Recommendations http://ow.ly/yS3Os

Design:

Google unveiled a fascinating new design language a few weeks ago at their I/O Keynote. The new language is called Material Design, and the principles are well documented in an impressive style guide. The new look rivals design trends that Apple and  Microsoft have made popular over the years. Read our take on this new language. 

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Mickey Mellen

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