There’s no denying the power of Facebook for businesses of all sizes. If you’re looking to improve your social presence, this is the platform to start with.
Even though Facebook has seen a drop in younger users, it’s still a powerful marketing tool if used effectively. To utilize it to its full potential, you must create and post content that sparks engagement, showcases your brand’s personality/culture, and encourages non-followers to become a follower.
Look at the top 5 types of content that can do just that on your Facebook page.
1. Your Blog Posts
Blogging provides an array of benefits for both your website and social media. Organic blog posts you create should always shine on your business Facebook page. You not only add your voice and opinion to a particular topic, but it helps elevate yourself as an industry leader in your field.
Pick trending topics your audience would be interested in and encourage your followers to comment on them through your social posts. If you have an active podcast or YouTube channel, you can likewise share this content on your page, too.
2. Coupons and Special Offers
The easiest way to excite your Facebook followers (and potential followers) is by offering them limited-time offers. Give your followers a chance to take their relationship with you to the next level and persuade non-followers to see what else you offer.
Discounts and offers spread like wildfire with your followers, increasing your exposure. Don’t have special offers? This is your opportunity to highlight services your business offers and why it’s appropriate to check this service out.
3. Industry-Related Tips and Tricks
Some social media sites are more business-oriented than others, but Facebook is the Jack of all trades. That makes Facebook a great place to share any industry-related tips and tricks for your Facebook followers.
Whether achieved through a blog, video, podcast, or infographic, this builds trust with your audience. Remember, people can see when you’re trying to oversell yourself or over-promote your business, so aim to highlight the benefits and features more than yourself.
4. Company News and Announcements
People like to do business with brands who feel more like a person instead of a…well, brand. That’s why it’s nice to share exciting news and announcements like employee birthdays or anniversaries, company gatherings/parties, new products or services, and more.
If you have a fun culture, share it loud and proud on your Facebook page; these posts better connect you with your audience on a broader and more personal level. Job openings are another post type that see high levels of engagement.
5. Shared Content
Don’t be a brand that boasts yourself on Facebook; it comes off as impersonal. That’s why you should share other brands/business’s content, and why wouldn’t you want to?
With many fantastic content creators, take advantage of it and show what else exists. Whether it’s news, achievements or something cool, you’ll get out of your bubble and open your followers to new things.
Follow GreenMellen on Facebook To Learn More
Let your Facebook page shine with these kinds of content types, and start building your following base, social engagement, and social media personality.
Looking for a good example of a Facebook page sharing these types of content? Like the GreenMellen page to get the latest trends and updates about digital marketing and our company. If you want to learn more about managing Facebook for your businesses, get in touch with GreenMellen.