The Weekly Scoop:Snapchat, Twitter and Video

Scoop-5.14.14

Content Marketing:

Check out this BRILLIANT approach to content marketing, Tramontina Creates ‘Bible of Barbeque’. If you don’t currently use video on your site, consider it, even if you can’t eat the results.

What are you doing to build brand awareness? Caterpillar has a fresh take on the classic game Jenga to build buzz.

Social:

Legal ramifications for Snapchat. FTC says “keep your promises or else.”  Turns out Snapchat wasn’t quite as private as users were led to believe and those snaps didn’t necessarily disappear forever. While Snapchat did not have to pay a monetary penalty, the company will be subject to privacy monitoring for the next 20 years. If it violates the terms of the settlement, the company could face penalties of up to $16,000 per violation.  Read the entire story here.

Do you follow someone on Twitter who just overwhelms you with Tweets but you want to keep them? You’re apparently not alone. Twitter introduces “mute” feature. Keep the ability to DM someone without their stream cluttering yours.

Marketing:

Adobe shares 2014 Digital Trends — a must read for marketers.  Download Adobe’s report here.

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Mickey Mellen

Co-Founder and Technical Director

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