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The real reason your Facebook Page may display a fewer number of likes

This morning while skimming through Facebook, I started to notice a trend among some of the pages in my feed. So many posts begged for likes, comments, and shares to keep me on their active list.

“Facebook will be deleting inactive likes on March 12th!”

“Comment on this post to keep seeing our posts”

“Share this post so you aren’t removed from our list”

Usually, I tend to be pretty skeptical when it comes to Facebook posts like these, but I thought I would dig in and see what all the fuss was about.

Turns out, they are right…sort of.

In a statement released by Facebook on March 5th, they explained, “we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.”

According to Facebook, removing these accounts from the like counts gives businesses a better grasp on their current audience. They have already made the change to remove these accounts from comments and likes on specific posts, so the change on March 12th will help with overall consistency as well. Also, if a deactivated account is reactivated, that user’s like will be added back to the Page’s like count.

Page admins may see a slight drop in their number of likes, but overall, it should be a pretty minimal change.

So if you follow GreenMellen on Facebook and you have an active account, have no fear; you will continue to see our updates.

About the Author

Ashlea Lanier

Lead Developer
Ashlea’s gift is the ability to formulate the technical approaches that bring objectives to life.

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