The Brilliance Blog

Explore our Latest Bright Ideas

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Want more clicks on your Tweets? Skip the hashtags.

Starting with a small suggestion from Chris Messina in 2007 to help organize a group on Twitter, the hashtag has become a huge part of…

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Your reaction to a crisis often is what matters the most

If you follow the NFL (or even just news in general), you’ve undoubtedly heard about the Ray Rice situation (if not, here is a quick…

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Getting started with Ello

Over the past week, the social networking site Ello has taken the internet by storm. It remains to be seen if it’ll stick around, but…

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How to Create an Online Marketing Strategy

Most of our clients have a wish list for online marketing, but they always encounter an obstacle when trying to execute. Most aren’t sure how to prioritize and accomplish their…

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The Weekly Scoop:Updates, Apps and Acquisitions

Social: Starbuck’s set the trend with “Tweet a Coffee”, and now You Can “Tweet a Coke” to a Friend for $5. It’s a great idea,…

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The Weekly Scoop:Snapchat, Twitter and Video

Content Marketing: Check out this BRILLIANT approach to content marketing, Tramontina Creates ‘Bible of Barbeque’. If you don’t currently use video on your site, consider it, even…

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Social Media Lessons from a Flat Tire

So today I got a flat tire. A flat tire is never welcome, but the timing for this one was really bad. I was stuck…

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Public vs Private on Social Media

There’s a growing battle between posting information online privately versus posting it in a way that can be viewed by everyone.  There are advantages each…

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Social media isn’t just 9-to-5

One of the great things about social media is that it can be a 24/7 avenue to connect with your customers. While we all need…

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Don’t forget your “other” inboxes

When we talk about inboxes, like we did a few days ago with our inbox zero post, people naturally assume we’re referring to email inboxes…

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My favorite mobile apps right now

Our buddy Joe Turner just picked up a Nexus 10 tablet and was asking what my favorite apps were, so I thought it’d be a…

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Make sure your content is in your control

We’re big believers in social media. We use Facebook, Twitter, LinkedIn, Google+, Pinterest and others on a daily basis. However, we also believe that it’s…

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How to find customers on Twitter

If used correctly, Twitter can be an amazing tool for outreach.  The ability to essentially see what people are thinking and doing, and then jump…

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The best Super Bowl ad was free

With ad prices as high as $3.8 million for a 30-second spot, advertising in last night’s Super Bowl certainly wasn’t cheap.  There were a few…

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Best apps for your new phone or tablet

If you just received a new phone or tablet as a gift, you’ve probably been digging in and downloading lots of great apps for it….

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