How to Create an Online Marketing Strategy
Most of our clients have a wish list for online marketing, but they always encounter an obstacle when trying to execute. Most aren’t sure how to prioritize and accomplish their…
The Brilliance Blog
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Social Media Lessons from a Flat Tire
So today I got a flat tire. A flat tire is never welcome, but the timing for this one was really bad. I was stuck…
Public or Private: Which Should You Set Your Social Media Accounts to?
Should you set your social accounts to private to protect yourself, but risk fewer people seeing your online content? Or should you share everything publically, but potentially expose yourself to privacy concerns? There are advantages and disadvantages to each approach.
Social media isn’t just 9-to-5
One of the great things about social media is that it can be a 24/7 avenue to connect with your customers. While we all need…
Don’t forget your “other” inboxes
When we talk about inboxes, like we did a few days ago with our inbox zero post, people naturally assume we’re referring to email inboxes…
Make sure your content is in your control
We’re big believers in social media. We use Facebook, Twitter, LinkedIn, Google+, Pinterest and others on a daily basis. However, we also believe that it’s…
The best Super Bowl ad was free
With ad prices as high as $3.8 million for a 30-second spot, advertising in last night’s Super Bowl certainly wasn’t cheap. There were a few…
The two sides of social media on your site
When building new websites for people, they typically want social media icons included — and we agree completely! With the vast hours that people spend…
The ROI of social media is survival
If you’re a huge brand, there are tools out there to help you measure the ROI of your social media efforts. For smaller businesses, though,…
Your business isn’t perfect, but that’s ok
A few days ago, I shared the story of a recent visit to Marlow’s Tavern. In that post, I referenced a post from Scott Stratten…
Marlow’s Tavern, meet Gary Vaynerchuk
Last week, I saw a speech that Gary Vaynerchuk gave to a bunch of RE/MAX realtors on the topic of social media engagement and it…
Don’t run your fan club like Tim McGraw
My wife and I are fans of Tim McGraw; we’ve seen him in concert a few times, and we’ll likely see him again in the…
Your customer service starts with the person that answers the phone
While I’m certainly not a big fan of the phone, I still use it quite often. As you’ve probably noticed, while businesses love their fancy…
Why are churches so far behind?
I was recently asked a question, based on this chart: If [that chart] is true, then why are churches so far behind in web site…
My favorite WordPress plug-ins
Three years ago I wrote up a list of my favorite plug-ins, and decided that it was well past time to give the list a…