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The Brilliance Blog

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marketing

5 Most Common Marketing Challenges Small Business Owners Face

Marketing is deceptively complex. Creating a Facebook page and building a basic website seems simple, but having an online presence doesn’t automatically make you effective…

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mad formal executive man yelling at camera

Marketing Humor: How to Make Your Brand Funny

Your brand could benefit from using some humor in marketing.

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8 Approaches To Convince Your Boss To Hire A Marketing Agency

As a marketing professional, you understand the immense value a marketing agency can bring to your company. However, convincing your boss to invest in one may require a well-structured approach. 

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Why You Should Have a Strategy Before Doing Ongoing Marketing

In today’s fast-paced digital landscape, having a solid digital marketing strategy is crucial for businesses of all sizes. It provides a roadmap for success and ensures that your marketing efforts are aligned with your overall business goals. 

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Marketing Copywriters: Why You Need One and What To Look For

Effective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.

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Why Sales And Marketing Are NOT The Same Thing

Sales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles…

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Why Digital Marketing is a Science Experiment (And How to Conduct One)

Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.

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man doing a sample test in the laboratory

Why the 5 Ws of Journalism Matter in Your Marketing

There’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why.

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newspaper and magazine

Keywords 101: 4 Phases of Keyword Research

“Hey Siri… Where can I buy an apple?” It all starts with a web search. Keywords, simply put, are the words typed into a search…

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