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The Brilliance Blog

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Case Studies: Telling Client Stories To Help Build Brand Awareness

Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for a very effective tool.

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Why You Should Have a Strategy Before Doing Ongoing Marketing

In today’s fast-paced digital landscape, having a solid digital marketing strategy is crucial for businesses of all sizes. It provides a roadmap for success and ensures that your marketing efforts are aligned with your overall business goals. 

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6 Best Practices For Creating And Posting Video Content To YouTube

How do you effectively share videos on YouTube and your other digital channels? We’ve compiled a few of our best practices to guide your video creation efforts.

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How to Determine the Right Length for Website Page Content

The short (and honest) answer to this question is, there is not a one-size-fits-all answer for length. However, there are some best practices you can follow to determine the proper length for your website pages.

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What is the “duplicate content penalty”?

If you’ve done much research into search engine optimization, you’ve likely heard that you should be wary of duplicate content to avoid a penalty from…

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How you know it’s time for a redesign

Technology is ever-changing and constantly presenting new features and opportunities for web design. A website that was designed 2-3 years ago may not offer the…

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Examples of How Studying Your Competition Isn’t Always Right

No matter what line of business you’re in, you can often get inspiration and ideas by checking out your competition. You can see what kind…

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How to make it all come together

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…

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Content is still king

A few weeks ago, I decided to take the family on a Saturday trip to go horseback riding in the north Georgia mountains. The girls…

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Content is still king

A few weeks ago, I decided to take the family on a Saturday trip to go horseback riding in the north Georgia mountains.  The girls…

Read More