Jennifer Slegg (often known as “JenSense”) has posted a nice piece about choosing the right “ad title” color for your AdSense ads. She primarily gives two tips:
- Use “hyperlink blue” (described below), or…
- Use the main link color on your site
She doesn’t mention suggestions for the other parts of the ad, but I’ve found the following works best:
- Background and border color the same as the site background color at that location, so the ads blend in.
- Black text for the text
- Gray text for the URL at the bottom
Jennifer didn’t say exactly what “hyperlink blue” is, but I’ve found that #000080 and #0000CC work quite well. Again, if every other link on your site is a different color (such as the greenish links on here), then you’re probably better off making the ad titles use that color instead. Be sure to use channels to track the CTR on the different colors and see what works best.