I’m constantly fascinated by the number of industries we are able to touch though our field of work. One week we may be researching Physical Therapy and the next week Logistics. In the case of ScaleSafe Home, we dove into the intricacies of treating the water that we use in our homes every day.
ScaleSafe Home is a product that allows homeowners to eliminate hard water with a cost effective, simple addition to their main water line. Their goal for the website was to not only establish a polished online presence, but also to generate higher rankings in search engines using on-site SEO and keyword strategy. During the first two months of the project, we conducted intensive research on the keywords homeowners use when looking for hard water solutions. With these results we were able to craft a content strategy around these words to assist homeowners in finding this unique solution to their hard water problems.
With the launch of this new site we are excited work with ScaleSafe Home to keep an eye on their traffic while continuing to refine a strategy that works for them.