The Assessment of Functional Living Skills (AFLS), created by the authors of Functional Living Skills (FLS), helps learners with developmental disabilities gain the skills and confidence they need for independence in everyday life. The team came to GreenMellen in need of not just a new eCommerce website, but help with their messaging strategy, SEO, and design for their printed protocols.
With the help of Creation Speak, we were able to fine-tune their brand positioning and messaging, as well as create a roadmap for their social media efforts over the next five years. Since this space is wildly competitive, we performed keyword research and defined which pages should be optimized to reach their target audiences better.
Along with adding eCommerce capabilities to their new website and building out their social media profiles, we were proud to build a robust digital presence for this brand.