CMP Corporation is the world’s largest manufacturer of major brand OEM-equivalent refrigeration and air conditioning compressor parts and remanufactured compressors. They had the vision to create a seamless online shopping experience for their customers to order their compressor parts and compressors, and we were excited to collaborate with them and bring this idea to life.
The idea was to create a search experience where a customer could search by any compressor model number, OEM part number, or CMP part number to find the parts they needed. Due to the complexity of this search, we partnered with a few dev teams to make this possible. Along with this feature and a new website, we also went through our messaging strategy process to position CMP as the go-to compressor parts manufacturer for their customers’ timely needs.