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The Brilliance Blog

Explore our Latest Bright Ideas


8 Approaches To Convince Your Boss To Hire A Marketing Agency

As a marketing professional, you understand the immense value a marketing agency can bring to your company. However, convincing your boss to invest in one may require a well-structured approach. 

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6 Best Continuing Education Sources For Digital Marketers

Whether or not you studied marketing in college (or even went to college), all marketers should be perpetual students. There is no end to your education for several reasons. But the good news is that there is also no shortage of areas where you can learn.

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How Do We Build More Ethical and Humane Digital Marketing?

How does a humane perspective impact our practices? Why is it worth it to try being humane? Let’s examine these questions and more together.

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Why Writing is the Most Important Marketing Skill

Writing is an often overlooked and underappreciated skill, but it’s central to effective marketing. Whether you realize it or not, nearly everything you do in marketing involves writing. So how are marketing and writing connected? And how can business leaders become better writers?

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Introducing A Brighter Web

At GreenMellen, education is one of our core values. To offer continuous education about the digital world we live in, we have created a resource…

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Biggest Takeaways from Digital Summit Atlanta 2017

I was lucky enough to attend Digital Summit Atlanta this year, and while I’ve never attended in the past, I’ve heard nothing but great reviews…

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All Things WordPress: Business on a Shoestring Budget

During this Meetup, we had Matt James as a special guest speaker to talk about new ways to save money for your business. Whether you’re just…

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All Things WordPress: Climbing to the Top of Google in 2017: SEO That Works

For many businesses, search engine optimization (SEO) is a very important piece of gaining traffic to your website — and ultimately to sales. During this…

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GreenMellen Speaks at WordCamp Atlanta 2017

This past St. Patrick’s Day weekend, you may have seen GreenMellen at WordCamp Atlanta 2017 leading sessions in front of hundreds of local WordPress and…

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All Things WordPress – Between Two WordCamps

WordCamp US, our national gathering for the WordPress community, was held in Philadelphia in December, and our Atlanta WordCamp is during St. Patty’s Day weekend….

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All Things WordPress: Smart Writing for Business Websites

This Meetup was lead by marketing writer Tom Tortorici, and the topic of the day was website content writing. He discussed why good marketing copy is just as much…

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All Things WordPress: The Best WordPress Plugins for Everything

At our most recent All Things WordPress Meetup, Mickey Mellen lead a group discussion about the best WordPress plugins to handle every situation. If you didn’t…

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WordCamp Atlanta 2016 Recap

This weekend marked the 6th annual WordCamp Atlanta, and although it was my first WordCamp appearance I heard from many that this year’s conference was…

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Finding the best tools to make things happen

At this month’s Meetup, we talked about all of the tools we use at GreenMellen to help us keep moving forward. We dig into the…

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WordCamp Panel Discussion: UX / Web Design

This past month I had the privilege of moderating a panel at WordCamp Atlanta. We were given an hour to discuss website design and user…

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