Elena

A Designer’s Guide to Logo Design From Concept to Execution

I’ve been a designer for nine years, and during that time, I’ve learned what works well during the logo process and what doesn’t. Step One: The Initial Interview The first step is to talk to the client. Ideally, this would take place in person, but a video call can work just as well. I like to get to know the person and brand I will be designing for to gauge what aesthetics they feel drawn to, which elements to avoid, and who their audience is. During these conversations, the ideas just pop, and I know which direction to take. Step Two: Understanding the Industry for Colors and Fonts Doing your research and learning more about the client’s industry is an essential part of the process. I like to see what similar brands are out there, as this can tell you a lot about the audience they are attracting, which leads […]

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