Brooke Desmond
What is one of the easiest ways to humanize your brand, create a personal connection, build trust, and foster transparency on your website? It may not be your first thought, but the answer is quite simple (and something you may already be doing): showcasing your staff! Since your company website is often the first point of contact between your business and potential customers, it’s the perfect way to show the faces that keep your business moving forward and shape the first impression of your brand. And, with everything being digital, it’s an easy way to help shape a personal relationship with your potential customers. After building countless About and Our Team pages, we will share how you can effectively showcase your staff on your company website. Why You Should Highlight Your Team Today’s consumers are interested in more than just purchasing products or services from a company. Many, particularly younger […]
Read MoreMaking your website visible through Google searches can make or break your online presence. Consider this statistic: over 90% of online experiences begin with a search engine, and Google holds a commanding market share of these searches. If you want to be found by the right audience, understanding how to optimize for Google searches is crucial. Let’s explore how you can ensure your content surfaces in the right searches, boosting your visibility and driving more relevant traffic to your site. Understanding Search Intent Search intent refers to the reason behind a user’s search query. Understanding this concept is essential because it helps you tailor your content to meet the needs of your audience. 4 Types of Search Intent To determine the intent behind keywords relevant to your niche, analyze the top search results for any keyword you want to go after. Look at the type of content that ranks highly […]
Read MoreWhile every website we build at GreenMellen is custom, there are a handful of pages that should be on all websites. This list includes a homepage, a contact page, and, the most personal of the three, an About page. Crafting an effective About page is crucial for any website, as it gives visitors insight into the purpose, values, and people behind your company. It’s more than just a compilation of facts; it’s the narrative that defines your journey, mission, and the team behind the scenes. Let’s explore how to make the most out of your website’s About page to engage with your audience and set the stage for building trust and fostering connections. Identify What Works for Your Audience All About pages are not one-size-fits-all; tailoring your About page to meet the needs and expectations of your target audience is the first step in creating a meaningful connection. If you […]
Read MoreToday, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap. A sitemap lays out all the pages your website needs (with most of them being accessible in the navigation). Whenever we create a website for our clients, we take careful measures to plan the flow of content to make sure their target audience can find the information they need quickly. Whether you’re interested in revamping an existing site or creating a brand-new one, asking the right questions makes all the difference in building an effective website sitemap. Let’s delve into the essential questions you must ask to create a sitemap that serves your users and goals. 1. What Are Your Website’s Objectives? The first step in building a successful website sitemap is to clarify your website’s objectives. Ask yourself questions like: Understanding your objectives is crucial because it influences the […]
Read MoreSince opening our doors in 2009, we have seen our share of client types at GreenMellen. Just like marketing projects, no two clients we’ve worked with are the same, but there are a handful of consistent qualities (or ingredients) that create a strong agency/client relationship. In the ever-evolving world of digital marketing and business, in general, establishing a strong agency/client relationship is necessary to create the best deliverables and shared success. When executed correctly, this partnership can lead to seamless collaboration, sought-after results, and long-term growth. In this blog post, we’ll explore the ingredients that make up the (not so) secret recipe for a strong agency/client relationship. Constant and Transparent Communication At the heart of any successful relationship lies open and transparent communication. Both the agency and the client should establish clear channels of communication and set expectations from the beginning. Throughout the project, the agency needs to keep clients […]
Read MoreToo many people think having a site is a “set it and forget it” project. But it’s essential to make sure your site is secure and up-to-date on a daily basis.
Read MoreFresh, action-driven content for your business cannot be an afterthought. When it comes to your website, there needs to be a strategy that goes into every aspect of its content, which is why defining a messaging strategy for your site is so vital. Learn the basics of a messaging strategy and the benefits it will bring to your website and brand! What is a Messaging Strategy? If you are not sure what it is, a messaging strategy is a foundation for everything your brand does, says and believes through your content. These marketing resources serve as the backbone of your marketing content from your website to your print materials. Along with defining your audience and their objectives, the strategy will be made up of a positioning statement along with 3-4 other supporting points. Whether those supporting points are a narrative, or adjectives that describe your brand, these points help strengthen […]
Read MoreIf you’re looking to revamp your business’s current website or build a new one from scratch, you may be a little lost on where to start. Defining your website’s site plan (or sitemap as we call it) is an excellent place to start, which lays out all the necessary pages your website contains. Once you have this plan created, you can start writing website content, designing the pages, and launching your brand-new website. Not sure what pages need to be included on your website? Here is a starting list of the must-have pages your business website should have (and a list of nice-to-have pages if you feel they add value to your customers). Must-Have Pages 1. Homepage If we were playing “What Pages Should I Have On My Website Bingo,” the homepage would be the free space. Most people will enter your website through your homepage, as it serves as […]
Read MoreOf all pages on your website, your homepage is the most important. Your home page serves as the main entry for your entire website. It acts as the “face” of your digital presence. It also drives visitors to view the rest of your website. If you have a tacky, confusing, or poorly-designed homepage, it could steer viewers to click the back button on their browser in a matter of seconds. Why Your Website Home Page is Important Like the rest of your website, your homepage’s objective is to successfully market your brand and convert visitors into leads and, eventually, into customers. In short, your homepage should answer your visitor’s questions and encourage them to explore the rest of your website. While your homepage will be viewed by many, it’s important to keep the points mentioned below in mind for the rest of your website. If your other website pages are SEO-optimized like […]
Read MoreSince opening our doors in 2009, GreenMellen has built hundreds of websites for clients in various industries. We can say with great confidence that no website we have created over these years has been identical, but one lesson we have learned is that the projects that followed the same process were the most successful. What do we mean by successful? In this case, we’re not talking about website traffic, impressions, or conversions; we’re talking about the actual project of creating a new website from start to finish. A lot of work goes into the websites we create (for both the clients and us), and our goal is to ensure every one of our clients has a seamless, enjoyable experience while we all work toward a beautiful, custom website. Here are the biggest lessons we have learned to ensure a successful website project. Share Your Needs/Goals Before We Start the Project […]
Read MoreToday’s healthcare consumer is vastly different than a few years ago. Just like many other industries, consumers expect a user experience that’s both innovative and digitally advanced. This means healthcare systems have had to evolve to offer more online services and communication efforts, which has allowed patients to find the best provider for their needs (instead of going to the closest option). Even if you’re satisfied with your current patient count, continued success in your healthcare practice relies on a well-planned marketing strategy to keep your brand awareness alive and well (especially for those wanting to make a switch to a new practice). Here are the best ways healthcare professionals like you can utilize digital marketing to grow your business. Identify What Makes You Unique It might seem obvious to you what sets your practice apart from other healthcare professionals, but the truth is consumers tend to put all of […]
Read MoreWe cannot stress the importance of strong design for all of your business’s marketing materials enough. But which format is better for your business: print or digital?
Read MoreAs a small business ourselves, we love helping other small businesses reach their full digital marketing potential. While you may have a small operation, there’s no need to keep your digital presence small (in fact, it’s the best way to beat out some of the big guys). The key to digital marketing success as a small business is to have a full stack of strategies on your side for maximum growth. Here’s what you need to know to get your small business’s online presence to shine. It All Starts With Messaging Effective marketing starts with a clear message. Before you can spread the word about your business, you have to know what to say. Through a messaging strategy, you’ll find the right words and tone making your digital marketing more focused and impactful. This includes how you talk about your business to different audiences, how you present yourself as the […]
Read MoreSitemaps and search engine optimization (SEO) are both important components of a strong website, but when they’re planned concurrently, they can take your website to the next level. Let’s see how SEO and sitemap creation go hand-in-hand and how they will work together to boost your search rankings. Difference Between SEO and Sitemaps To start, let’s take a look at the key differences between a sitemap and SEO. A sitemap is a hierarchy of web pages that make up a website. Search engines crawl a sitemap to find and identify any information that is applicable to a specific search query. To give you a better visual, here is what GreenMellen’s sitemap looks like. On the other hand, SEO can take on many forms, but the standard definition is: “the process of improving the quality and quantity of website traffic to a website or a web page from search engines.” Usually, […]
Read MoreThere is no denying that search engine optimization (SEO) copywriting is a powerful tool for your website. By taking the time to optimize your content for user intent, your website will become a valuable go-to resource for users who are looking for your products or services. SEO copywriting is a delicate balance between writing in a way that search engines understand and readable, easy-to-consume content that users are looking for. Luckily, search engines are built in a way to tailor their results based on user intent, and they’re constantly making improvements on how to improve their algorithms. Even with these constant updates, you should still take steps to meet search engine’s algorithm “checkmarks” through your SEO writing. If you’re not sure how to master this kind of writing, this post is for you! Start with Keyword Research Before you start writing, you need to know how to position your content […]
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