Amanda Dewrell
These days, attention spans are fleeting, and inboxes are overflowing. So it’s even more crucial to stand out from the crowd and captivate your audience. But that is easier said than done—how can you cut through the noise, especially using email marketing? Here are our five tips for creating an eye-catching email newsletter that delivers results: 1. Create a Compelling Subject Line The subject line is your first point of interaction with your audience—meaning that if you do not have something eye-catching here, chances are your email will get deleted without even a second glance. You’d rather have them unsubscribe than ignore you. Your goal is to grab their attention and pique their curiosity. One way you can do this is by using personalization with names or locations—depending on your platform capabilities. Another way is to use descriptive words, such as ‘the hottest deal of the summer’. Keep this direct […]
Read MoreSales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles in generating revenue and new leads, they serve different purposes and often have correlating yet distinctly different objectives. These take many various shapes and forms within your organization, but at the end of the day sales and marketing are not the same thing. What is Marketing? Marketing, according to the Oxford Dictionary, is the activity or business of promoting and selling products or services, including market research and advertising. But it is so much more than that too! Marketing covers everything from creating brand awareness to building relationships with potential clients and partners. And that is just the tip of the iceberg—there is also: Social Media Email Design SEO And the list goes on! These buckets of marketing work hand-in-hand to push out your consistent […]
Read MoreWhen managing your social media accounts, there are likely two main questions that linger in your mind before you post: What time should I post this? How frequently should I share content with this particular audience? These questions are loaded because they vary from platform to platform. However, we have researched and tested various outputs to provide you with the preferred time and frequency you should post for each social platform below. LinkedIn LinkedIn is a platform that was created for networking and building professional connections. When using this channel, an individual might share updates such as getting a new job, or when a business account shares a post, it may feature services they offer. Regardless, what you decide to share is often heavily impacted by an in-depth understanding of your target audience—this also applies to when and how frequently you should post. First, let’s take a look at when […]
Read MoreBlueprints, hard hats, and excavators are probably some of the first things that come to mind when you think of construction companies. Pair those tools with hard work and grit—they all contribute to differentiating your construction company from your competitors. But what about marketing? How can marketing elevate your construction company to the next level? The answer is simple: increased brand awareness, and in return, increased business profits. Here are our top marketing practices your construction company should be utilizing and the most effective ways to execute them. An Effective and Helpful Website While a good bit of the construction industry finds and builds leads based on word-of-mouth, you are doing yourself a disservice if you do not also use a website as a tool to reach a new audience. As a consumer, one of the first places you turn to when making a purchase or starting a project is […]
Read MoreDid you know that 51% of the world’s population spends an average of 144 minutes on social media every day? That is 2.4 hours a day, 16.8 hours a week, and 873.6 hours a year. That stat alone is why businesses must have a digital marketing presence—financial consultants included. Your first thought may be how difficult it is to share content when working in a highly regulated industry, and you’re not wrong. Having federal rules in place does establish hoops you have to jump through. However, it is not impossible, and the benefits you reap from having a digital footprint make it all worth it. Here are our top digital channels you should consider. Search-Based Marketing When you need a service, the first thing most people do is a Google search. If you are new to the digital world, having your business listed online is the first place to start. […]
Read MoreFor most, the first things that come to mind when recognizing a brand are likely a company’s logo, color scheme, specific fonts, or even custom design styles. Beyond using imagery to create a sense of familiarity, there is one key factor that ensures your business is instantly recognizable: a brand voice. So let’s start from the beginning: what is a brand voice? What is a brand voice? A brand voice is a distinct tone and personality your organization embodies while communicating. A few years back, when traditional marketing was the main outlet for reaching your audience, maintaining the same voice throughout all correspondence was a far less complex task. With the introduction of social media, brands are now interacting with their consumers weekly. The frequency presents the challenge of maintaining a personality for your brand consistently throughout all outlets. That’s why we took the liberty of pulling together our top […]
Read MoreEvery business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.
Read More