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Amanda Dewrell

Growing Your Website Content Sustainably Over The Long Run

There are over one billion websites in the world today—All of which are competing for attention and new customers, all while trying to improve their SEO. Leaving us questioning: what can you do to make your website stand out? How do you create and maintain a sustainable growth strategy for your website to ensure long-term success?  Just like tending to a garden, nurturing your online presence requires careful planning, consistent effort, and a commitment to quality. Let’s explore some effective strategies for growing your website content sustainably over the long run. Set Clear Goals  A starting point for all marketing initiatives is setting clear, attainable goals. This part of the process is crucial to define your objectives. Whether you aim to increase website traffic, improve search engine rankings, or establish yourself as an industry thought leader, setting clear and measurable goals will guide your messaging strategy and help you stay […]

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Digital Marketing Scams: How to Spot and Avoid Them Online

In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a pivotal role in our everyday lives—from social media to grocery shopping and paying bills to everything else in between. And with that comes the scary reality of online scams. With cybercriminals becoming increasingly sophisticated, users must be vigilant and proactive in protecting themselves from becoming victims of online scams. Here are some practical tips to help you navigate the digital landscape safely: Stay Informed  Knowledge is your first line of defense—an easy way to ensure you are not a target is to stay informed about the latest online scams and tactics being used. There are ample sources available for you to use when you feel unsure, such as blogs and media outlets.  If you are feeling uneasy about the communication you received online, you are […]

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10 Best Practices for Writing Business Social Media Content

In today’s digital age, social media is at the forefront of most businesses’ marketing plans. Companies use this indispensable tool to connect with their audience, build their brand, and promote their products or services. While that may seem straightforward, developing the content for your social channels may not always be so cut and dry.  To stand out in the ever-expanding sea of social profiles, you need to set some guidelines that will help you craft engaging, relevant, and authentic content that resonates with your target audience.  In this blog post, we’ll explore some essential best practices for writing business social media content. 1. Know Your Audience  Before you begin brainstorming social media content, you should have an in-depth understanding of who your target audience is.  You likely already have developed an in-depth buyer persona for your business, but if you have not, this is the perfect time to start. Knowing […]

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How to Build a Better Email Newsletter

These days, attention spans are fleeting, and inboxes are overflowing. So it’s even more crucial to stand out from the crowd and captivate your audience. But that is easier said than done—how can you cut through the noise, especially using email marketing? Here are our five tips for creating an eye-catching email newsletter that delivers results:  1. Create a Compelling Subject Line  The subject line is your first point of interaction with your audience—meaning that if you do not have something eye-catching here, chances are your email will get deleted without even a second glance. You’d rather have them unsubscribe than ignore you. Your goal is to grab their attention and pique their curiosity.  One way you can do this is by using personalization with names or locations—depending on your platform capabilities. Another way is to use descriptive words, such as ‘the hottest deal of the summer’. Keep this direct […]

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Why Sales And Marketing Are NOT The Same Thing

Sales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles in generating revenue and new leads, they serve different purposes and often have correlating yet distinctly different objectives.  These take many various shapes and forms within your organization, but at the end of the day sales and marketing are not the same thing. What is Marketing?  Marketing, according to the Oxford Dictionary, is the activity or business of promoting and selling products or services, including market research and advertising.  But it is so much more than that too! Marketing covers everything from creating brand awareness to building relationships with potential clients and partners. And that is just the tip of the iceberg—there is also: Social Media  Email Design SEO And the list goes on! These buckets of marketing work hand-in-hand to push out your consistent […]

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How To Grow Your LinkedIn Presence In 15 Minutes Per Day

LinkedIn is the social platform that professionals use daily to make new connections. For many small businesses, this is the best place to grow an online presence. This channel is where you share your voice, introduce your brand, and connect with like-minded individuals.  Ultimately, your company will not hit the KPIs you set for this platform or see consistent growth without new viewers visiting your page. So how do you attract them? And how do you keep them interested once you get them there? We can help with that.  Here are ways to improve your LinkedIn profile and presence in just 15 minutes once a day. 1. Full Discoverability  We know you strive to improve your website SEO and by doing so, reach new consumers.  Invest time in boosting your LinkedIn profile SEO, too—this increases your chances of appearing in more web searches. But how do you grow a profile […]

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What Time and How Often Should An Account Post to Social Media?

When managing your social media accounts, there are likely two main questions that linger in your mind before you post: What time should I post this?  How frequently should I share content with this particular audience?  These questions are loaded because they vary from platform to platform. However, we have researched and tested various outputs to provide you with the preferred time and frequency you should post for each social platform below.  LinkedIn  LinkedIn is a platform that was created for networking and building professional connections. When using this channel, an individual might share updates such as getting a new job, or when a business account shares a post, it may feature services they offer.  Regardless, what you decide to share is often heavily impacted by an in-depth understanding of your target audience—this also applies to when and how frequently you should post.   First, let’s take a look at when […]

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Building Better Marketing Practices for Construction Companies

Blueprints, hard hats, and excavators are probably some of the first things that come to mind when you think of construction companies. Pair those tools with hard work and grit—they all contribute to differentiating your construction company from your competitors. But what about marketing? How can marketing elevate your construction company to the next level?  The answer is simple: increased brand awareness, and in return, increased business profits. Here are our top marketing practices your construction company should be utilizing and the most effective ways to execute them. An Effective and Helpful Website  While a good bit of the construction industry finds and builds leads based on word-of-mouth, you are doing yourself a disservice if you do not also use a website as a tool to reach a new audience. As a consumer, one of the first places you turn to when making a purchase or starting a project is […]

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Why All Financial Consultants Need Digital Marketing

Did you know that 51% of the world’s population spends an average of 144 minutes on social media every day? That is 2.4 hours a day, 16.8 hours a week, and 873.6 hours a year. That stat alone is why businesses must have a digital marketing presence—financial consultants included. Your first thought may be how difficult it is to share content when working in a highly regulated industry, and you’re not wrong. Having federal rules in place does establish hoops you have to jump through. However, it is not impossible, and the benefits you reap from having a digital footprint make it all worth it. Here are our top digital channels you should consider. Search-Based Marketing When you need a service, the first thing most people do is a Google search.   If you are new to the digital world, having your business listed online is the first place to start. […]

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5 Tips For Developing a Strong Brand Voice

For most, the first things that come to mind when recognizing a brand are likely a company’s logo, color scheme, specific fonts, or even custom design styles. Beyond using imagery to create a sense of familiarity, there is one key factor that ensures your business is instantly recognizable: a brand voice. So let’s start from the beginning: what is a brand voice? What is a brand voice? A brand voice is a distinct tone and personality your organization embodies while communicating. A few years back, when traditional marketing was the main outlet for reaching your audience, maintaining the same voice throughout all correspondence was a far less complex task.  With the introduction of social media, brands are now interacting with their consumers weekly. The frequency presents the challenge of maintaining a personality for your brand consistently throughout all outlets.  That’s why we took the liberty of pulling together our top […]

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Is Social Media Marketing Relevant For B2B Companies?

Social media has been used by businesses to drive awareness and increase sales since the 1990s.. The evolution of social channels over the years has been drastic and how people use each individual platform has adapted over time as well.  With the relatively recent addition of the ability to shop on Instagram, Tik Tok, Facebook, Pinterest and more it may feel as though B2C would be the key accounts to see success on social media. However, you may be surprised to know that social media can be equally as effective for B2B companies as well, but only if they have the right strategy in place.  Here are our top four reasons why B2B should utilize social media: 1. Potential clients + partners are on social media  While a B2B company may not sell physical products that can be easily showcased, you still have a target audience that is active on […]

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Choosing Which Social Media Platforms Your Company Should Be On

Social media is one of the most effective ways for a business to engage with and grow their audience. Utilizing these channels provides a sense of authenticity and gives your business a more personable feel as consumers can interact directly with the voice of the brand. That leaves one underlying question: which social media platforms should your business be on?  Each channel offers its own unique experience along with a specific group of users that interact with and digest content differently. Being aware of this on the front end will allow you to fully take advantage of this “free” marketing tool.  While there is not a one size fits all for social, the tips below will help you to take a deeper look at your business and what platforms would maximize your digital experience.  1. Understand Your Audience If you are exploring social media, chances are your business has already […]

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How Businesses Can Use StoryBrand to Clarify Your Messaging

Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.

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