Archive

November 20, 2009New site for Clairmont Pres launched

clairmont1We’re proud to unveil the new site for Clairmont Presbyterian Church, located in Decatur, GA.  We’ve built this new site from the ground up, including a new logo and a custom-built Content Management System.  With little technical knowledge required, the staff is able to update the rotating images on the front page, add/edit staff members, modify any page of the site, and add as many new pages as they need.

The new site is tightly optimized for great ranking in Google, and has ties to the various social networking services that the church uses.

Read more about their new site in our portfolio, or visit them at ClairmontPres.org.

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November 20, 2009Clairmont Presbyterian

Clairmont Presbyterian, located in Decatur, Georgia, needed a fresh look for their site. Along with developing a new logo, we rebuilt their site from the ground up.  They have powerful features in their Content Management System that allow them to add/edit any page on the site, control the scrolling images on the home page, and add/edit any of the staff members.

The new site launched on November 20, 2009, as they began to ramp up for the Christmas season.

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November 9, 2009Why we don’t put our name at the bottom of your site

You see it all the time.  Browse on someone’s website and you’ll see “Designed by xxxx” or something similar at the bottom.  We don’t do that.  Why?  Simple: it’s bad for your business.

Our main goal is to help you succeed. By adding a link to the footer of your site, companies help themselves at your expense and are acting naively, greedily or are simply short-sighted.

One of the best things we do for our clients is to help them rank well in Google.  As a whole, our clients receive over 250,000 visitors each month from Google, and it’s not from any secret trick — it’s just a lot of small pieces that add up to help everyone succeed.  One of those pieces is a lack of unnecessary links on your site to leak your “link juice”.

Pretend for a minute that your home page has 12 units of “link juice” (which is what we’ll use to show the imaginary level of value Google has placed on your site).  You can use those 12 units any way you want.  If you have two links on your home page, each link would get 6 units and those pages would benefit from that by ranking well in Google for their own search terms.  If we toss our link in the footer, then suddenly your 12 units are split three ways, and your other pages only get 4 units each.  That’s not a big deal for a single page, but think about that happening on every page of your site.  By the time Google works its way through your dozens of pages, you’ll have lost so much juice to our silly footer link that it’ll make for a noticeable hit on your bottom line.

Again, this is just a small piece of the big picture.  We also work hard to build your navigation in such a way that Google likes it, make sure your title and header tags are in place, and many other tiny tweaks.  Added up, those things will help put you at the top of Google and bring extra customers to your business.

If you’d like more information, or if any that confused you and you’d like clarification, please don’t hesitate to contact us.

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November 5, 2009LCS Partners

LCS Partners asked us to give them an online presence by building upon the look and feel of their current branding strategy. With an already developed logo and color scheme, LCS was anxious to carry their look onto the web as a digital brochure, so to speak. The goal was to create an environment for both potential leads and current clients to learn about LCS’s services and offerings. The resulting product is a streamlined, well-organized site containing both resources and important sales strategies.

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November 5, 2009Southern View Energy

Solar power is the wave of the future.  We were hired to display the message of power, innovation, and clean energy graphically.  Through mild flash integration and clean, powerful imagery; Southern View’s online presence portrays a welcoming portal into the world of solar energy.

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November 4, 2009B. Sheppard Consulting

B. Sheppard Consulting is a notable consulting company specializing in real estate marketing and development. GreenMellen was hired to redesign their site and to simplify their navigation.

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