Great stats on Social Media usage by the Real Estate industry

I’m down in Fort Morgan, AL this week for a little vacation with the family, and I’m shocked at how lazy the realtors are around here.  Like most beachfront communities, most of the homes are either for sale or rent, yet many of the sale/rent signs are broken, every “take info” box is empty, and I’ve only seen one house that has a unique URL on it.  90% have no web link, and the rest simply link back to the main site for that company.  QR codes aren’t even being considered.  If you’re a hard worker and want to live at the beach, move down here — you’d be a hero!

For a wider look at the Real Estate industry, check out the infographic below, created by Mashable. It illustrates some very interesting numbers regarding how the Real Estate industry is using social media.

A few things that jumped out at me:

  • 84% of real estate professionals are now using social media.  That’s it? I would have expected that number to be in the mid-90’s.  Granted, many aren’t using it effectively, but that 84% includes those people.  16% apparently aren’t doing anything with social media yet.
  • 73% of homeowners are more likely to list with a realtor that is willing to do video, but only 12% of the real estate industry current has a YouTube account.
  • The real estate industry uses Facebook more than other small businesses, but they’re way behind in Twitter usage.

Anyhow, check out the infographic below.  Anything else jump out at you?


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