Google Webmaster Tools Now Gives More Accurate Data

If you’re job is to write content and build an audience, you better make sure you know  your audience.  Google Webmaster Tools has made that easier by updating the Search Query Tool so that data will no longer be “bucketed” (or rounded).

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Another great “it’s about time” change — you can now see the exact number of clicks per Keyword by URL.

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  • If you use Google Analytics, you may notice that GA data will not match up with GWT.  GWT does some additional data processing, and GA requires users to have a JavaScript enabled.  However, all data is good data and you’ll be able to get a good picture of what is working for your audience.

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