Creating “Pinnable” Images

There’s no denying that Pinterest is the new kid in town and has become the most popular thing since Danny Zuko and Ferris Bueller. In fact, Pinterest is reported to be generating 3.6 percent of referral traffic, with Twitter just ahead at 3.61. So how do you get in the cool kids club? Unfortunately, it’s all about looks (sorry, Screech Powers).

The main appeal of Pinterest is that it lures you in with beautiful imagery, cute animals, and trendy DIY crafts. It’s a world that personifies the song, “My Favorite Things“. So while you’re getting wrapped up in all the pretty pictures, you may forget there is a powerful marketing tactic behind this new social media phenomenon. These “pretty pictures” all lead to trending content hiding behind them. For this reason, optimizing your site to showcase Pinterest-worthy images is more important than ever.

The following infographic from Pinnable Business shows some of the best practices for sharing images on Pinterest, including proper sizing, adding keywords, properly naming your boards, etc. This video from A Brighter Web also gives an overview to promoting your website on Pinterest.

Try some of these tips out and let us know if you notice a difference in your Pinterest referral traffic!

PIO – Pinterest Image Optimization – An infographic by the Pinterest Marketing team at Pinnable Business.

About Ali Green

Ali begin her career as a designer and always had a knack for digging simplicity out of a messy project and turning client visions into realities. As a founder and partner of GreenMellen Media, she now spends her time meeting with clients to plan strategies for optimizing their digital outreach. She works in all parts of the business: creative, technology and strategy. When she’s not sitting behind her Mac, you can find her hiking Kennesaw Mountain or enjoying dinner on the Marietta Square with a good glass of wine.


  1. GREAT reference. Tips I didn’t know about. Thanks GreenMellen!

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